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    1. Home
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    3. 16 most-popular ecommerce stores in the UAE in 2023

    16 most-popular ecommerce stores in the UAE in 2023

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    Have you ever wondered which ecommerce stores in the United Arab Emirates are the most popular? This list compiles 16 of the most-visited online retailers, according to Similar Web statistics in March 2023.

    1. Amazon.ae

    The Emirati sub-domain for Amazon takes first place as the most popular shopping platform online. It is trusted by consumers for reliable service and fast delivery of items.

    Global rank #1,633
    Country rank #6 in UAE
    Category rank #1 in UAE
    (Ecommerce & Shopping)
    Monthly visits 22.6 million
    Share of visitors 75% UAE
    3% USA
    2% India
    Annual revenue $1 billion

    2. Noon.com

    Noon is the Middle East's "homegrown" online marketplace to purchase fashion, electronics, beauty, home, and baby products. They serve mostly the UAE, Saudi Arabia, and Egypt.

    Global rank #2,774
    Country rank #31 in UAE
    Category rank #2 in UAE
    (Ecommerce & Shopping)
    Monthly visits 17.6 million
    Share of visitors 35% UAE
    32% Saudi Arabia
    20% Egypt
    Annual revenue $200-500 million

    3. Opensooq.com

    Opensooq is the largest marketplace in the Middle East and North Africa region. The app has over 20 million downloads. It is an online classified platform used to buy and sell cars, home furniture, property, and services.

    Global rank #2,210
    Country rank #66 in Saudi Arabia
    Category rank #1 in Saudi Arabia
    (Ecommerce & Shopping)
    Monthly visits 22.4 million
    Share of visitors 24% Saudi Arabia
    15% Jordan
    15% UAE
    Annual revenue $15-25 million

    4. Dubizzle.com

    Founded in Dubai, Dubizzle is one of the leading classifieds websites for users to freely buy and sell in the UAE.

    Global rank #7,380
    Country rank #26 in UAE
    Category rank #1 in UAE
    (Ecommerce & Shopping> Classified)
    Monthly visits 6.2 million
    Share of visitors 78% UAE
    3% India
    2% Saudi Arabia
    Annual revenue $25-50 million

    5. Amazon.com

    The American Amazon portal is hugely popular in the UAE due to its extensive range of products and sellers.

    Global rank #13
    Country rank #5 in UAE
    Category rank #1 in USA
    (Ecommerce & Shopping> Marketplace)
    Monthly visits 2.4 billion
    Share of visitors 82% USA
    1.11% India
    <0.7% UAE
    Annual revenue $1 billion

    6. Ounass.ae

    Ounass is an online retailer that offers luxury brands to the Middle East.

    Global rank #56,229
    Country rank #196 in UAE
    Category rank #4 in UAE
    (Lifestyle > Fashion & Apparel)
    Monthly visits 1 million
    Share of visitors 77% UAE
    5% India
    3% USA
    Annual revenue $20-50 million

    7. vidaXL.ae

    Dutch company vidaXL are popular for their affordable range of home and garden items, sports equipment, baby products, and children's toys.

    Global rank #328,299
    Country rank #1,405 in UAE
    Category rank #5 in UAE
    (Ecommerce & Shopping > Classified)
    Monthly visits 137,500
    Share of visitors 94% UAE
    1% USA
    1% Netherlands
    Annual revenue $50-100 million

    8. Groupon.ae

    This American-born company is a hit in the UAE for local discounts across travel, goods, and services.

    Global rank #106,023
    Country rank #418 in UAE
    Category rank #1
    (Ecommerce & Shopping > Coupons)
    Monthly visits 446,000
    Share of visitors 82% UAE
    3% India
    3% Ukraine
    Annual revenue $1 billion

    9. Lookfantastic.ae

    Lookfantastic is a globally renowned British brand. Customers enjoy quick delivery of skincare, makeup, and hair care products.

    Global rank #137,264
    Country rank #840 in UAE
    Category rank #5 in UAE
    (Lifestyle > Beauty & Cosmetics)
    Monthly visits 338,300
    Share of visitors 68% UAE
    15% Saudi Arabia
    7% Bahrain
    Annual revenue $100-200 million

    10. Sephora.ae

    A multinational retailer, Sephora is a French company that specialise in personal care and beauty products.

    Global rank #71,702
    Country rank #282 in UAE
    Category rank #2 in UAE
    (Lifestyle > Beauty & Cosmetics)
    Monthly visits 716,500
    Share of visitors 81% UAE
    4% USA
    2% Qatar
    Annual revenue $1 billion

    11. Fruugo.ae

    Founded in the UK, Fruugo is a global online marketplace that sells millions of products.

    Global rank #185,368
    Country rank #779 in UAE
    Category rank #18 in UAE
    (Ecommerce & Shopping > Marketplace)
    Monthly visits 311,400
    Share of visitors 92% UAE
    2% USA
    2% Turkey
    Annual revenue $10-15 million

    12. Sharafdg.com

    An Emirati online retailer specialising in electronic goods.

    Global rank #24,041
    Country rank #121 in UAE
    Category rank #3 in UAE
    (Computers, Electronics & Technology > Consumer Electronics)
    Monthly visits 2.6 million
    Share of visitors 49% UAE
    13% Oman
    9% India
    Annual revenue $200-500 million

    13. Desertcart.ae

    Desertcart is an international online retailer based in Dubai. They sell electronics, kitchenware, books, and clothing with priority delivery to the Middle East and North Africa region.

    Global rank #79,652
    Country rank #316 in UAE
    Category rank #12 in UAE
    (Ecommerce & Shopping > Marketplace)
    Monthly visits 835,100
    Share of visitors 81% UAE
    5% USA
    2% Seychelles
    Annual revenue $2-5 million

    14. Carrefouruae.com

    French group, Carrefour, is a global retailer that operates through supermarkets and an online platform.

    Global rank #26,299
    Country rank #73 in UAE
    Category rank #5
    (Ecommerce & Shopping > Marketplace)
    Monthly visits 2.1 million
    Share of visitors 78% UAE
    4% India
    2% Pakistan
    Annual revenue $1 billion

    15. Apple.com

    The infamous American creator of the iPhone and MacBook, Apple is a popular brand in the UAE.

    Global rank #89
    Country rank #73 in USA
    Category rank #1 in UAE
    (Computers, Electronics & Technology > Consumer Electronics)
    Monthly visits 449 million
    Share of visitors 32% USA
    6% Japan
    <1% UAE
    Annual revenue $1 billion

    16. Whizz.ae

    Dubai-based Whizz is an online shopping marketplace for fashion, electronics, sportswear, and beauty items.

    Global rank #391,748
    Country rank #4,333 in UAE
    Category rank #52 in UAE
    (Ecommerce & Shopping > Marketplace)
    Monthly visits 146,900
    Share of visitors 50% UAE
    15% Seychelles
    8% USA
    Annual revenue $2-5 million

    Start an ecommerce store with dropshippingXL

    Take a share of the UAE ecommerce market. Dutch-born vidaXL is an international online giant that offers an attractive dropshipping programme, dropshippingXL. To access more than 90,000 high quality products, 24/7 business support, and no cancellation fees, sign up to dropshippingXL.

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