4 popular online marketplaces in Austria (2023)

Online marketplaces are a great way to quickly get products in front of hundreds of thousands of Austrian online shoppers. Online marketplaces are preferred by consumers for the large range of sellers, product selection, and usually, fast delivery.

An online marketplace, sometimes known as an electronic marketplace, is an ecommerce site. It is defined by two criteria:

• A wide variety of products available to purchase
• There are third-party sellers

This article brings you some of the most-visited online marketplaces in Austria. Find out which marketplaces have the highest number of monthly visitors and how well it ranks compared to the competition.

As the population is quite small, there is limited data about online consumer behaviour of Austrians, which is why the list is concise! The following data is from Similar Web statistics for September 2023.

1. Amazon.de

Amazon Germany is the most popular online marketplace for Austrians. While there is already an Austrian domain for Amazon, the German domain is used more as it has a wider range of products and sellers. Fast shipping means cross-border shopping isn't an issue for shoppers in the neighbouring country.

2. eBay.at

Austrian eBay has regional content for online Austrian shoppers. The German eBay domain is also popular with Austrians when they are looking for variety in products.

3. Temu.com

Temu is an online marketplace owned by Chinese company PDD Holdings Inc. It is trending as an ecommerce platform to buy heavily discounted items that are mostly shipped from China.

4. MediaMarkt.at

MediaMarkt is a German retailer of consumer electronics. It has both physical stores and an online platform to buy goods such as TVs, computers, kitchen appliances, white goods, and vacuum cleaners.

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Top tip: Be sure to check the latest terms and conditions of each online marketplace. Some don't allow dropshipping whereas others do.

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