Navigating shipping policies as a dropshipper during the holiday season
such as Christmas can be as tricky as assembling a puzzle. Since you're
not the one holding onto the products or managing the shipments, it's like
putting together the pieces to find the perfect shipping solutions that
match your suppliers' rules and guidelines. But don't worry, we're here to
guide you through the process and make the last-minute Christmas shipping
easier for you.
In the festive world of Christmas dropshipping, each supplier plays by
their own set of shipping rules and sets their own shipping costs. Before
you set up your online dropshipping store for the Christmas season, it's a
smart move to take a closer look at your suppliers' shipping policies. If
you're working with just one supplier, it's relatively simpler, but if
you're juggling multiple suppliers, things can get a bit more intricate.
If you're dealing with multiple suppliers, it's important to gather all
the nitty-gritty details about how they handle shipping. This includes
finding out which shipping company they use, their methods for calculating
shipping costs (whether it's based on weight, quantity, or something
else), and the time it takes for them to get orders out the door. When it
comes to creating your own Christmas shipping policy, you'll have a few
options to choose from.
Top 6 shipping tips for dropshippers during Christmas season: Quick
Overview
Here are the top 6 shipping tips and guidelines for dropshippers to
prepare their store for Christmas season:
1. Check Shipping Deadlines: Stay informed about shipping
cutoff dates set by your suppliers to ensure timely delivery.
2. Clear Communication: Keep your customers well-informed
about shipping deadlines and potential delays through automated emails and
live chat support.
3. Offer Faster Shipping Options: Cater to last-minute
shoppers by providing faster shipping alternatives and adjusting your
pricing accordingly.
4. Inventory Management: Ensure your inventory is
well-prepared for a surge in orders by discussing capacity with your
suppliers and using tools like Google Sheets or virtual assistants.
5. Review Return Policy: Consider updating your return
policy for the holiday season and communicate it clearly to your
customers.
6. Optional Gift Wrapping: Enhance the holiday shopping
experience by offering gift-wrapping options to your customers.
Shipping Choices for Your Dropshipping Store
Shipping can be a tricky topic for dropshippers, but we're here to make it
simple for you. Let's explore different options for your online store's
shipping policies and methods.
-
Free Shipping: Many online stores offer free shipping,
but they often increase their product prices to cover the cost. If
you're just starting out, you want competitive prices and deals. A good
compromise is to offer free shipping for orders over a certain total,
like $100. This way, you can cover the shipping costs and still make a
profit.
-
Flat Rate Shipping: Flat rate shipping means charging
the same shipping fee, regardless of the product's weight. It's
convenient for customers because they know what to expect at checkout.
But it can be risky for store owners because heavy products may eat into
your profit. To minimize this risk, choose lightweight products when
managing your inventory.
-
Match Your Supplier's Costs: Aligning your shipping
costs with your supplier's is a safe option, but it might make it
challenging to compete with other stores offering free shipping or lower
costs. To stand out, find other ways to attract customers.
You can also use integrations available with your suppliers to make the
shipping cost calculation easier for yourself. At dropshippingXL, we have
multiple integrations available to help you manage your store easily. For
our dropshippers in Australia using Shopify, we have a handy app called
“vidaXL Australia Shipping” developed by GOGETTERS to automatically
calculate shipping costs for our products.
Talk to your supplier and set realistic shipping deadlines
One of the most important aspects of successful last-minute Christmas
shipping is being aware of the shipping deadlines set by your supplier.
Each supplier has its own cutoff dates to guarantee Christmas delivery,
and it's crucial to stay informed about these deadlines. By knowing the
last possible shipping date for different regions, you can effectively
communicate with your customers and set realistic expectations.
Talk to your suppliers, ask them if they can handle a lot of orders
quickly and how long it will take to ship and deliver them. It's a good
idea to plan for some extra time. For example, if they normally send out
orders in a day, you can write in your shipping policy for customers that
it will take up to 3 business days. This way, your supplier has more time
if there are suddenly a lot of orders. Also, be honest about the cost of
shipping, and check with your supplier if the prices will stay the same or
if they need to go up.
Communicate to your customers clearly
To avoid any disappointments, make sure to prominently display the
shipping cutoff dates on your store and communicate them clearly in your
order confirmation emails. Encourage customers to place their orders well
in advance of these cutoff dates to ensure timely delivery. By staying on
top of shipping deadlines, you can provide a seamless and stress-free
shopping experience for your customers.
Clear and effective communication is key to managing customer expectations
during the holiday season. With the increased volume of orders and
potential shipping delays, it's crucial to keep your customers informed
every step of the way. Use automated email notifications to provide
updates on order confirmations, shipping notifications, and delivery
status.
In addition to automated emails, consider implementing a live chat feature
in your store to address any customer concerns or inquiries promptly. This
will help build trust and confidence in your brand, as customers
appreciate receiving timely and accurate information. By proactively
communicating with your customers, you can keep them informed about any
potential delays and ensure a positive shopping experience.
Offer Faster Shipping Options
Last-minute shoppers are often willing to pay extra for faster shipping to
ensure their gifts arrive on time. Offering faster shipping options during
the holiday season can be a game-changer for your dropshipping business.
Collaborate with your supplier and ask them if they have any faster
shipping option at extra cost, such as next-day or two-day delivery, to
cater to the needs of time-sensitive customers.
Clearly advertise the availability of express shipping options on your
store and highlight the cutoff times for these services. Providing this
convenience can help you attract more customers and increase sales during
the holiday season. Remember to adjust your pricing accordingly to cover
the additional costs associated with faster shipping.
Check your inventory to avoid unwanted order cancellations
Keeping track of your inventory is really important but can be a bit
tricky. Imagine suddenly getting lots of orders, and your supplier isn't
ready for it – that could lead to losing customers or a bad shopping
experience.
Things can go wrong, like orders being delayed, products listed on your
store but not available, or not-so-great packaging when there are too many
orders. So, the first thing to do is talk to your suppliers and get them
prepared.
Usually, dropshipping stores work with several suppliers, which makes this
step even more important. Ask them how much they can handle and make a
plan for organizing things.
For example, you can use Google Sheets to keep track of your inventory or
get some help from a virtual assistant or an intern.
It's a good idea to do this a few weeks before the holiday season starts.
This way, you'll know what needs to be done and have a backup plan in case
something doesn't go as expected.
Review your return policy
During the holiday season, your usual store policies may not cut it if you
want to avoid the chaos of managing returns, exchanges, and order
problems.
To make things easier, clearly explain your store policies for returns and
refunds during sales. This not only keeps your customers in the loop but
also builds trust and shows your commitment to great customer service.
Some stores don't allow returns or refunds during holiday sales. This is
because these items are already discounted, and dealing with returns or
refunds can be costly due to shipping and logistics. If you still want to
offer them, be clear about the timelines and procedures.
Offer Gift Wrapping Option
During the festive season, customers often appreciate the convenience of
having their gifts beautifully wrapped. Some suppliers offer gift-wrapping
services at an extra cost, you can offer the same service to your
customers by including the charge for gift-wrapping at checkout. This can
be a great way to stand out from your competitors and provide an extra
touch of personalization to your customers' shopping experience.
The Bottom Line
In conclusion, when it comes to managing last-minute Christmas shipping
for your dropshipping business, there are several key considerations to
keep in mind. By addressing the key factors mentioned above, you can
better navigate the challenges of last-minute Christmas shipping for your
dropshipping store and provide an enjoyable shopping experience for your
customers. Wishing you a successful and stress-free holiday season in your
dropshipping venture.
