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16 most-popular ecommerce stores in the UAE in 2023
Marketing Tips
Have you ever wondered which ecommerce stores in the United Arab Emirates are the most popular? This list compiles 16 of the most-visited online retailers, according to Similar Web statistics in March 2023.
Table of Contents
1. Amazon.ae
The Emirati sub-domain for Amazon takes first place as the most popular shopping platform online. It is trusted by consumers for reliable service and fast delivery of items.
| Global rank | #1,633 |
| Country rank | #6 in UAE |
| Category rank |
#1 in UAE (Ecommerce & Shopping) |
| Monthly visits | 22.6 million |
| Share of visitors |
75% UAE 3% USA 2% India |
| Annual revenue | $1 billion |
2. Noon.com
Noon is the Middle East's "homegrown" online marketplace to purchase fashion, electronics, beauty, home, and baby products. They serve mostly the UAE, Saudi Arabia, and Egypt.
| Global rank | #2,774 |
| Country rank | #31 in UAE |
| Category rank |
#2 in UAE (Ecommerce & Shopping) |
| Monthly visits | 17.6 million |
| Share of visitors |
35% UAE 32% Saudi Arabia 20% Egypt |
| Annual revenue | $200-500 million |
3. Opensooq.com
Opensooq is the largest marketplace in the Middle East and North Africa region. The app has over 20 million downloads. It is an online classified platform used to buy and sell cars, home furniture, property, and services.
| Global rank | #2,210 |
| Country rank | #66 in Saudi Arabia |
| Category rank |
#1 in Saudi Arabia (Ecommerce & Shopping) |
| Monthly visits | 22.4 million |
| Share of visitors |
24% Saudi Arabia 15% Jordan 15% UAE |
| Annual revenue | $15-25 million |
4. Dubizzle.com
Founded in Dubai, Dubizzle is one of the leading classifieds websites for users to freely buy and sell in the UAE.
| Global rank | #7,380 |
| Country rank | #26 in UAE |
| Category rank |
#1 in UAE (Ecommerce & Shopping> Classified) |
| Monthly visits | 6.2 million |
| Share of visitors |
78% UAE 3% India 2% Saudi Arabia |
| Annual revenue | $25-50 million |
5. Amazon.com
The American Amazon portal is hugely popular in the UAE due to its extensive range of products and sellers.
| Global rank | #13 |
| Country rank | #5 in UAE |
| Category rank |
#1 in USA (Ecommerce & Shopping> Marketplace) |
| Monthly visits | 2.4 billion |
| Share of visitors |
82% USA 1.11% India <0.7% UAE |
| Annual revenue | $1 billion |
6. Ounass.ae
Ounass is an online retailer that offers luxury brands to the Middle East.
| Global rank | #56,229 |
| Country rank | #196 in UAE |
| Category rank |
#4 in UAE (Lifestyle > Fashion & Apparel) |
| Monthly visits | 1 million |
| Share of visitors |
77% UAE 5% India 3% USA |
| Annual revenue | $20-50 million |
7. vidaXL.ae
Dutch company vidaXL are popular for their affordable range of home and garden items, sports equipment, baby products, and children's toys.
| Global rank | #328,299 |
| Country rank | #1,405 in UAE |
| Category rank |
#5 in UAE (Ecommerce & Shopping > Classified) |
| Monthly visits | 137,500 |
| Share of visitors |
94% UAE 1% USA 1% Netherlands |
| Annual revenue | $50-100 million |
8. Groupon.ae
This American-born company is a hit in the UAE for local discounts across travel, goods, and services.
| Global rank | #106,023 |
| Country rank | #418 in UAE |
| Category rank |
#1 (Ecommerce & Shopping > Coupons) |
| Monthly visits | 446,000 |
| Share of visitors |
82% UAE 3% India 3% Ukraine |
| Annual revenue | $1 billion |
9. Lookfantastic.ae
Lookfantastic is a globally renowned British brand. Customers enjoy quick delivery of skincare, makeup, and hair care products.
| Global rank | #137,264 |
| Country rank | #840 in UAE |
| Category rank |
#5 in UAE (Lifestyle > Beauty & Cosmetics) |
| Monthly visits | 338,300 |
| Share of visitors |
68% UAE 15% Saudi Arabia 7% Bahrain |
| Annual revenue | $100-200 million |
10. Sephora.ae
A multinational retailer, Sephora is a French company that specialise in personal care and beauty products.
| Global rank | #71,702 |
| Country rank | #282 in UAE |
| Category rank |
#2 in UAE (Lifestyle > Beauty & Cosmetics) |
| Monthly visits | 716,500 |
| Share of visitors |
81% UAE 4% USA 2% Qatar |
| Annual revenue | $1 billion |
11. Fruugo.ae
Founded in the UK, Fruugo is a global online marketplace that sells millions of products.
| Global rank | #185,368 |
| Country rank | #779 in UAE |
| Category rank |
#18 in UAE (Ecommerce & Shopping > Marketplace) |
| Monthly visits | 311,400 |
| Share of visitors |
92% UAE 2% USA 2% Turkey |
| Annual revenue | $10-15 million |
12. Sharafdg.com
An Emirati online retailer specialising in electronic goods.
| Global rank | #24,041 |
| Country rank | #121 in UAE |
| Category rank |
#3 in UAE (Computers, Electronics & Technology > Consumer Electronics) |
| Monthly visits | 2.6 million |
| Share of visitors |
49% UAE 13% Oman 9% India |
| Annual revenue | $200-500 million |
13. Desertcart.ae
Desertcart is an international online retailer based in Dubai. They sell electronics, kitchenware, books, and clothing with priority delivery to the Middle East and North Africa region.
| Global rank | #79,652 |
| Country rank | #316 in UAE |
| Category rank |
#12 in UAE (Ecommerce & Shopping > Marketplace) |
| Monthly visits | 835,100 |
| Share of visitors |
81% UAE 5% USA 2% Seychelles |
| Annual revenue | $2-5 million |
14. Carrefouruae.com
French group, Carrefour, is a global retailer that operates through supermarkets and an online platform.
| Global rank | #26,299 |
| Country rank | #73 in UAE |
| Category rank |
#5 (Ecommerce & Shopping > Marketplace) |
| Monthly visits | 2.1 million |
| Share of visitors |
78% UAE 4% India 2% Pakistan |
| Annual revenue | $1 billion |
15. Apple.com
The famous American creator of the iPhone and MacBook, Apple is a popular brand in the UAE.
| Global rank | #89 |
| Country rank | #73 in USA |
| Category rank |
#1 in UAE (Computers, Electronics & Technology > Consumer Electronics) |
| Monthly visits | 449 million |
| Share of visitors |
32% USA 6% Japan <1% UAE |
| Annual revenue | $1 billion |
16. Whizz.ae
Dubai-based Whizz is an online shopping marketplace for fashion, electronics, sportswear, and beauty items.
| Global rank | #391,748 |
| Country rank | #4,333 in UAE |
| Category rank |
#52 in UAE (Ecommerce & Shopping > Marketplace) |
| Monthly visits | 146,900 |
| Share of visitors |
50% UAE 15% Seychelles 8% USA |
| Annual revenue | $2-5 million |
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