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9 most popular online marketplaces in Spain (2023)
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Online marketplaces in Spain are popular with consumers for buying goods from a variety of sellers at competitive prices.
According to ecommerceDB, Spain is the 16th largest ecommerce market in the world as of 2023. The value of the ecommerce market is predicted to be USD 30.7 billion by 2023 and USD 45.7 billion by 2027.
Table of Contents
What is an online marketplace?
An online marketplace, sometimes known as an electronic marketplace, is an ecommerce site. It is defined by two criteria:
- A wide variety of products available to purchase
- There are third-party sellers
Which online marketplaces are popular in Spain?
This article shows you 10 of the biggest ecommerce marketplaces in Spain, according to Similar Web statistics for September 2023 and Statista 2023.
1. Amazon.es
The American mega brand Amazon is the most popular online retailer in Spain. Spanish consumers enjoy using the ecommerce site for its vast range of products, Amazon Prime, second hand marketplace, and quick delivery.
| Global rank | #192 |
| Country rank | #8 in Spain |
| Category rank |
#1 in Spain
(Ecommerce & Shopping > Marketplace) |
| Monthly visits | 133.4 million |
| Share of visitors |
84% Spain 6% Portugal 0.9% Mexico |
| Annual revenue | Greater than $1 billion |
2. Aliexpress.com
Based in China, Aliexpress is owned by the Alibaba Group. It has become one of the biggest players in Spain's ecommerce market. The extremely low-price product range appeals to the Spanish online consumers.
| Global rank | #69 |
| Category rank |
#2 in Spain (Ecommerce & Shopping > Marketplace) |
| Monthly visits | 431 million |
| Share of visitors |
11% Brazil 7.5% Spain 7% France |
| Annual revenue | $25-50 million |
3. El Corte Inglés
El Corte Inglés is a Spanish department store that is based in Madrid. The online ecommerce platform sells fashion, beauty, electronics, home and garden items, gifts, sports goods, and children's toys.
| Global rank | #1,457 |
| Country rank | #40 in Spain |
| Category rank |
#3 in Spain (Ecommerce & Shopping > Marketplace) |
| Monthly visits | 26.9 million |
| Share of visitors |
94% Spain 0.75% Mexico 0.6% Argentina |
| Annual revenue | Greater than $1 billion |
4. Decathlon.es
Decathlon is a French sports goods retailer that sells affordable items for camping, racquet sports, swimming, diving, gym, hiking, team sports, and cycling. It is popular in Spain for the low prices online and in stores.
| Global rank | #3,820 |
| Country rank | #99 in Spain |
| Category rank |
#5 in Spain (Sports > Other) |
| Monthly visits | 12.7 million |
| Share of visitors |
92.5% Spain 2% Argentina 0.6% USA |
| Annual revenue | Greater than $1 billion |
5. Carrefour.es
Carrefour was founded in France and the first hypermarket in Europe. The supermarket chain is popular in Spain for both groceries and its ecommerce store for home and garden items, furniture, toys, fashion, electronics, and sports equipment.
| Global rank | #2,989 |
| Country rank | #72 in Spain |
| Category rank |
#1 in Spain (Food & Drink > Groceries) |
| Monthly visits | 11.1 million |
| Share of visitors |
96% Spain 0.7% Argentina 0.4% France |
| Annual revenue | Greater than $1 billion |
6. Mediamarkt.es
The German multinational chain MediaMarkt mainly serves European consumers. They have 1,000 physical shops and an ecommerce website that specialise in electronics such as PCs, laptops, smartphones, tablets, and home and kitchen appliances.
| Global rank | #5,094 |
| Country rank | #127 in Spain |
| Category rank |
#1 in Spain (Computers Electronics Technology > Consumer Electronics) |
| Monthly visits | 10.7 million |
| Share of visitors |
96% Spain 0.5% Germany 0.3% USA |
| Annual revenue | Greater than $1 billion |
7. eBay.es
Another American mega brand, eBay is one of the major players in the Spanish ecommerce market. The online auction marketplace is popular with Spanish consumers for the range of low-priced products across a huge number of categories.
| Global rank | #3,998 |
| Country rank | #116 in Spain |
| Category rank |
#1 in the Netherlands (Ecommerce & Shopping > Auctions) |
| Monthly visits | 12.8 million |
| Share of visitors |
86% Spain 1.7% Portugal 1.5% Germany |
| Annual revenue | Greater than $1 billion |
8. LeroyMerlin.es
Leroy Merlin is a French home-improvement and gardening retailer. It is owned by the Mulliez Group. In addition to physical shops, Leroy Merlin is popular in Spain for its ecommerce offering, which includes home hardware, DIY, and garden furniture.
| Global rank | #2,431 |
| Country rank | #58 in Spain |
| Category rank |
#1 in Spain (Home & Garden > Other) |
| Monthly visits | 19.6 million |
| Share of visitors |
95% Spain 0.8% Argentina 0.5% Mexico |
| Annual revenue | Greater than $1 billion |
9. Fnac.es
Fnac stands for Fédération Nationale d’Achats des Cadres (National Purchasing Federation for Cadres). It is a French retailer with physical stores in Spain and an ecommerce platform. They sell computers, tablets, books, and music.
| Global rank | #17,365 |
| Country rank | #170 in Portugal |
| Category rank |
#365 in Spain (Ecommerce & Shopping > Marketplace) |
| Monthly visits | 3.1 million |
| Share of visitors |
88% Spain 2% Mexico 1% Argentina |
| Annual revenue | Greater than $1 billion |
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