Which online marketplaces are popular in Italy?
This article shows you nine of the biggest ecommerce marketplaces in
Italy, according to Similar Web statistics for September 2023.
1. Amazon.it
The king of ecommerce, Amazon, tops the list as the most popular online
marketplace in Italy. As with the rest of European countries, Amazon is
favoured for its extensive range of product categories, competitive
prices, and super-fast delivery to consumers.
| Global rank |
#148 |
| Country rank |
#5 in Italy |
| Category rank |
#1 in Italy
(Ecommerce & Shopping > Marketplace)
|
| Monthly visits |
163.7 million |
| Share of visitors |
94% Italy
0.7% Switzerland
0.5% China
|
| Annual revenue |
Greater than $1 billion |
2. Temu.com
Temu is an online marketplace that offers discounted items across fashion,
home and kitchen, pet supplies, beauty and health, kid's toys, and
electronics. It is headquartered in Boston, USA. Temu Italy is popular for
extremely low prices, lightning deals, and seasonal promotions.
| Global rank |
#86 |
| Category rank |
#2 in Italy
(Ecommerce & Shopping > Marketplace)
|
| Monthly visits |
326 million |
| Share of visitors |
30% USA
17% Japan
7.2% Italy
|
| Annual revenue |
Greater than $1 billion |
3. eBay.it
American online giant, eBay, has a large share of the online marketplace
niche in Italy. Trusted by Italian consumers, the brand is well-known and
considered a reputable ecommerce platform.
| Global rank |
#795 |
| Country rank |
#25 in Italy |
| Category rank |
#1 in Italy
(Ecommerce & Shopping > Marketplace)
|
| Monthly visits |
47.3 million |
| Share of visitors |
95% Italy
0.4% UK
0.4% USA
|
| Annual revenue |
Greater than $1 billion |
4. Zalando.it
A German retailer of fashion, sportswear, shoes, and beauty, Zalando has
more than 51 million active users in 25 European countries. It is an
ecommerce pure play business with no physical stores. In Italy, Zalando is
favoured for fast delivery, free product returns, and large selection of
discounted goods.
| Global rank |
#4,065 |
| Country rank |
#107 in Italy |
| Category rank |
#1 in Italy
(Lifestyle > Fashion & Apparel)
|
| Monthly visits |
10.4 million |
| Share of visitors |
96% Italy
0.6% Switzerland
0.6% Ukraine
|
| Annual revenue |
Greater than $1 billion |
5. Manomano.it
The French online marketplace, Mano Mano, expanded into the rest of Europe
and became a big hit in Italy. The ecommerce marketplace offers items in
the DIY, home improvement, gardening, plumbing, and building niche.
| Global rank |
#8,686 in Italy |
| Country rank |
#213 in Italy |
| Category rank |
#1 in Italy
(Home & Garden > Other)
|
| Monthly visits |
6.6 million |
| Share of visitors |
97% Italy
0.6% Switzerland
0.4% France
|
| Annual revenue |
Greater than $1 billion |
6. Leroymerlin.it
Leroy Merlin is a French company based in Lezennes. It specialises in home
improvement, DIY, and gardening products that are available in physical
stores throughout Europe (including Italy) as well as online.
| Global rank |
#6,466 in Italy |
| Country rank |
#165 in Italy |
| Category rank |
#1 in Italy
(Home & Garden > Other)
|
| Monthly visits |
8.1 million |
| Share of visitors |
97% Italy
0.6% Switzerland
0.4% Netherlands
|
| Annual revenue |
Greater than $1 billion |
7. Eprice.it
Another popular Italian online marketplace is ePRICE. The ecommerce
platform offers over one million items in the electronics, home
appliances, and gaming niche.
| Global rank |
#32,317 |
| Country rank |
#797 in Italy |
| Category rank |
#7 in Italy
(Computers, Electronics & Technology > Consumer Electronics)
|
| Monthly visits |
1.5 million |
| Share of visitors |
96% Italy
0.8% Germany
0.6% France
|
| Annual revenue |
$100-200 million |
