Why are gift guides important?
The goal is to make Christmas shopping easy for your customers so they
spend less time thinking and more time purchasing from your store. Online
shoppers spend hours scrolling through websites for the perfect gifts,
which can be exhausting and frustrating. Gift guides help make the
experience hassle-free.
The benefits of Christmas gift guides:
- Extremely low cost to create
- Showcase products
- Help shoppers make a choice
- Save your customers time
- Increase conversion
Follow these steps for creating your Christmas gift guide and boost your
ecommerce sales this festive season.
How to create the best Christmas gift guide for shoppers
1. Choose a theme
Start by choosing a few themes for your gift guide. The two that shoppers
are the most familiar with are "gifts for him" and "gifts for her."
Think about your products and who your customers might buy them for. More
specific themes will also be appreciated by your audience. These could be
"gifts for the person that has everything," "gifts for an adrenalin
junkie," or "gifts for the stylish friend."
2. Curate
Now you have your themes, select products from your ecommerce inventory
that you want to feature for each one. If you have a small inventory of
products, you can hand-pick the items you think your customers will
appreciate at Christmas.
For larger inventories, use these techniques:
-
Make the most of your sales data and trends to choose bestselling
products
-
Use social media to create polls and let your customers tell you which
products they are shopping for
-
Explore Instagram and TikTok for an idea of what products customers are
loving right now
-
Visit your competitors to see what they are recommending to their
shoppers
3. Make it visually appealing
Obviously, your gift guide needs to look good. Product photos should be
high-resolution and the banners you create to advertise your gift guide
should be festive, eye-catching, and lure online shoppers to click and
browse.
The format of your gift guide
There are a few ways to display your Christmas gift guide on your
dropshipping store. You can create a Christmas landing page that displays
each of your gift guide themes with graphics that customers click through
for the products.
You might prefer to skip the web page that visually shows the themes and
instead direct customers straight to your Christmas shop. To help
customers find gifts easily, you can include your themes in a sidebar as a
filter.
Choose the method that works for your website. Remember, the fewer steps
your customers need to make to get to the Christmas products, the better.
The fewer clicks required when browsing, the less the bounce rate, and the
lower the number of abandoned baskets.
4. Showcase on your website
If your Christmas shop isn't immediately shown on your home page, be sure
to make it easy to find.
Banners
Create a banner for the top of your home page to advertise your gift guide
with Christmas imagery.
Post a blog
Advertise your gift guide in your dropshipping blog if you have one. Let
customers know they can make the most of this festive shopping feature.
Publishing a blog post will also help you improve your Christmas SEO
campaign by using tailored keywords related to your gift guide.
Add to your header menu
Customers scan websites for the things they are looking for. To make it
easy for Christmas shoppers on your website, add a clear Christmas option
to your header menu. This could be "Christmas shop," or "Christmas gift
guide," for example.
5. Adapt for social media
Include a link to your Christmas gift guide on your social media pages
including your Instagram bio and Facebook page info.
To really impress online shoppers, create social media versions of your
Christmas gift guide, especially for Instagram stories, TikTok videos, and
Facebook videos. Highlight and pin these videos on your social media pages
to increase the traffic from social media to your Christmas shop.
6. Send to your customers by email
This is the best and most powerful tool to use for promoting your
Christmas gift guide. Send an email to your subscriber list to further
capture customers and lead them into the sales funnel.
You can feature one gift guide theme per email as part of your Christmas
campaign. Use enticing designs and
clever copywriting
to make your promotional emails stand out from the crowd.
