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Where to sell in the UK: 7 most popular online marketplaces (2023)
Grow Your Business
Selling to British digital shoppers is made easier with high-traffic online marketplaces. These websites have millions of visits per month, which allows sellers to get their products in front of a large buying audience.
According to Statista, the UK has the most advanced ecommerce market in Europe. With 60 million online shoppers in 2023, dropshipping in the UK is an appealing business idea.
Data from ecommerceDB in 2023 shows that fashion is the biggest online market niche with 30% of the overall revenue. This is followed by food and personal care (24%), electronics and media (18%), toys, hobby and DIY (15.7%), and furniture and appliances (11.6%).
Table of Contents
What is an online marketplace?
An online marketplace, sometimes called an electronic marketplace, is an ecommerce site. Two criteria define it:
- A wide variety of products available to purchase
- There are third-party sellers
Which online marketplaces are popular in the UK?
Dropshipping on an online marketplace is a great alternative to selling from your own ecommerce website. These are some of the most-visited online marketplaces you might use for dropshipping with dropshippingXL in the UK. Data has been taken from Similar Web statistics for September 2023.
1. Amazon.co.uk
The British domain for Amazon tops the charts as the number one place for online shopping. Amazon UK has localised its platform for British users and is a trusted, super-fast supplier of goods.
| Global rank | #80 |
| Country rank | #4 in the UK |
| Category rank |
#1 in the UK
(Ecommerce & Shopping > Marketplace) |
| Monthly visits | 349.2 million |
| Share of visitors |
86% UK 3% Ireland 1.5% USA |
| Annual revenue | Greater than $1 billion |
2. eBay.co.uk
American-born eBay is one of the world's biggest online marketplaces. The UK domain is popular for buying and selling products including furniture, cars, electronics, home appliances, sports, and leisure.
| Global rank | #120 |
| Country rank | #8 in the UK |
| Category rank |
#2 in the UK (Ecommerce & Shopping > Marketplace) |
| Monthly visits | 227.6 million |
| Share of visitors |
89% UK 1% USA 0.5% France |
| Annual revenue | Greater than $1 billion |
3. Not On The High Street
Not On The High Street specialises in selling gifts, flowers, jewellery, hobby and leisure, pet care, and beauty items. It is a British company that has a selling programme for interested entrepreneurs.
| Global rank | #218,046 |
| Country rank | #633 in the UK |
| Category rank |
#2 in the UK (Lifestyle > Gifts & Flowers) |
| Monthly visits | 3.2 million |
| Share of visitors |
88% UK 3.5% USA 0.9% France |
| Annual revenue | $25-50 million |
4. OnBuy.com
One of the fastest-growing online marketplaces is OnBuy. It is a British business that operates in over 51 countries. Sellers offer products across a range of categories.
| Global rank | #15,014 |
| Country rank | #562 in the UK |
| Category rank |
#17 in the UK (Ecommerce & Shopping > Auctions) |
| Monthly visits | 4.5 million |
| Share of visitors |
87% UK
2.9% Pakistan 2.4% Turkey |
| Annual revenue | $5-10 million |
5. Manomano.co.uk
With headquarters in Paris, France, ManoMano specialises in the home and garden retail sector. The ecommerce site sells products for home improvement and renovation.
| Global rank | #21,365 |
| Country rank | #757 in the UK |
| Category rank |
#16 in the UK
(Home & Garden > Other) |
| Monthly visits | 2.8 million |
| Share of visitors |
88% UK 1.5% France 1.4% USA |
| Annual revenue | $200-500 million |
6. Fruugo.co.uk
Fruugo is a British online marketplace. It operates in 42 countries and 31 currencies around the world. Over 3,000 retailers sell more than 100 million products on the platform.
| Global rank | #33,976 |
| Country rank | #1,432 in the UK |
| Category rank |
#23 in the UK (Ecommerce & Shopping > Marketplace) |
| Monthly visits | 2 million |
| Share of visitors |
86% UK 2% China 1.5% USA |
| Annual revenue | $10-15 million |
7. eBid.net
Popular in the UK and the USA is the British auction site, eBid. It is a large marketplace, user database, and free listings. There are buyers and sellers in more than 100 countries worldwide using the ecommerce platform.
| Global rank | #112,265 |
| Country rank | #59,949 in the USA |
| Category rank |
#78 in the USA (Ecommerce & Shopping > Auctions) |
| Monthly visits | 374,600 |
| Share of visitors |
42% USA 40% UK 2% Canada |
| Annual revenue | Greater than $1 billion |
How do I sell on an online marketplace?
With a dropshipping supplier, you can list products on British online marketplaces without sending the customer orders yourself. When you sell a vidaXL item, we take care of order fulfilment from our warehouses. Your UK customers can benefit from fast and free delivery thanks to our warehouses in Europe.
Top tip: Make sure to check the latest terms and conditions of each online marketplace. Some don't allow dropshipping whereas others do.
Start an ecommerce store with dropshippingXL
Sell in the UK ecommerce market with dropshippingXL. Sign up to access over 90,000 SKUs across product categories such as home and garden furniture, pet supplies, baby items, sports goods, and children's toys.
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