Dropshipping trends in the pet market for 2023

 

Dropshipping pet products is still a lucrative business idea.

Pet owners are more often referred to as "pet parents" as pets become ever more humanised. A report by Euromonitor in June 2022 highlights how remote working has increased how much time owners spend with their animal companions.

Globally, more than 70% of pet parents view their pets as part of the family, says the same report.

The younger generations are opting to adopt animals rather than have children, which is also influencing the huge demand for pet care supplies.

What products will be popular in the upcoming year? Here are 5 trending pet items you should start dropshipping.

1. Slow feeder bowls

Dog and cat owners have recently shown interest in slow feeder pet bowls. Specifically, the term "ceramic slow feeder dog bowl" saw a 70% increase in Google searches worldwide at the end of 2022.

Many pets suffer from digestive issues from eating too fast. Slow feeder bowls are pet bowls with ridges and maze designs to slow down eating.

These bowls also stimulate pets, provide a challenge, and help pets that need to lose weight.

District70 bamboo slow feeder for dogs (EAN: 8717202615971)

Types of slow feeder bowls:

• Silicone, ceramic, stainless steel, bamboo slow feeder bowls
• Large interactive slow feeder mazes
• Slow feeder bowl inserts
• Snuffle mats

2. Pet clothes

Giving pets their own wardrobe is now the norm. According to an article in Yahoo! Finance , December 2022, the pet clothing market will reach USD 7.3 billion by 2028.

Data from SkyQuest found that pet clothing sales increased by 21% since 2019. Canines dominate the market with 60% of sales by dog owners and 30% by cat owners.

The most popular pet fashion items are coats, jumpers, and T-shirts. In December 2022, the search term "Dolly Parton pet clothes" rose by 300% on Google.

Trixie yellow dog coat (EAN: 4011905679723)

Going into 2023, Google searches for "dog sweaters," "waterproof dog coat," and "dog puffer jacket" have increased by 900% as pet owners prepare for cold weather.

3. Smart pet collars

GPS tracking pet collars have gained huge momentum recently. One particular brand, Fi, has seen an increase in Google searches by more than 9,900% between October and December 2022.

Pet parents are so attached to their beloved animals that they are willing to invest in the latest technology to keep them safe.

Smart collars now have the functionality to have three-month battery charge, counting steps, escape detection, waterproof, resistant to chewing, and a night light.

Popular searches on Google, October-December 2022:

• "Smart pet collar" +900%
• "Garmin GPS dog collar" +900%
• "GPS dog collar" gets 10-100K searches per month
• "Cat tracker" gets 10-100K searches per month

4. Lick mats

Lick mats are designed to help cat and dog parents take care of their pets' health and reduce boredom.

They are mats made of silicone with small grooves and bristles. When pets eat food from the mat, the texture promotes licking.

Benefits of a lick mat:

• Support oral health
• Reduce anxiety
• A distraction during grooming or bathing
• Keep pets occupied and entertained
• Mental stimulation
• No whisker stress for cats

Lick mats are usually used for treats. A small amount of food such as peanut butter, wet food, pumpkin puree or banana is placed on the mat for dogs. For cats, wet food or spreads are used.

Between October and December 2022, the term "lick mats for dogs" increased by 900% on Google.

5. Pellet litter

Pellet litter is a form of biodegradable and sustainable cat litter. It is made of wood as an alternative to clay sand or silicone.

Benefits of pellet litter:

• Pellets don't get caught in paws and create a mess
• More absorbent than traditional cat litter
• Less dust
• Natural wood scent
• Biodegradable and sustainable

Since 2021, interest in pellet litter for cats has grown by 34%. In December 2022, the average number of searches was 8.1k. Searches for "paper pellet litter" and "sifting box for pine pellet litter" increased by 900%.

Ready to dropship?

Once you have your dropshipping ideas, create an account with dropshippingXL. With a product catalogue of more than 90,000 items and a powerful dropshipping online platform, you have everything you need to run a successful ecommerce store.

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