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Online marketplaces in Germany are an ideal place to try dropshipping. As a seller, you can quickly gain brand exposure, access a huge audience of buyers, and enhance your credibility.
Compared to other global nations, Germany has a strong ecommerce market. According to ecommerceDB, Germany is the 5th largest ecommerce market in the world in 2023. Revenue is expected to hit USD 108 billion in 2023 and USD 148 billion by 2027. Dropshippers that are deciding to enter the market can be encouraged by these statistics.
An online marketplace, sometimes known as an electronic marketplace, is an ecommerce site. It is defined by two criteria:
To choose an online marketplace for selling, we have rounded up our top selection. These are some of the most-visited online marketplaces in Germany as of data from Similar Web statistics for September 2023.
Amazon is king in many countries worldwide and Germany is no exception. The German domain for Amazon lists millions of products to purchase and reliable, super-fast shipping.
Global rank | #57 |
Country rank | #4 in Germany |
Category rank | #1 in Germany
(Ecommerce & Shopping > Marketplace) |
Monthly visits | 445.8 million |
Share of visitors | 78.4% Germany 8.5% Austria 2% Switzerland |
Annual revenue | Greater than $1 billion |
Trusted by German consumers, eBay Germany is a huge platform for dropshipping. It consistently ranks highly as one of the most-visited ecommerce marketplaces.
Global rank | #180 |
Category rank | #9 in Germany |
Category rank | #2 in Germany (Ecommerce & Shopping > Marketplace) |
Monthly visits | 158.9 million |
Share of visitors | 90% Germany 1.4% Austria 1.2% Switzerland |
Annual revenue | Greater than $1 billion |
OTTO is the largest German online shop for fashion and lifestyle in the B2C market. The company is based in Hamburg and has a seller programme for German businesses.
Global rank | #659 |
Country rank | #24 in Germany |
Category rank | #3 in Germany (Ecommerce & Shopping > Marketplace) |
Monthly visits | 445.8 million |
Share of visitors | 96% Germany 0.9% Austria 0.7% Switzerland |
Annual revenue | $15-25 million |
Hood.de is a large German online marketplace. They offer low fees for sellers as part of their intent to offer customers fair prices. It is primarily an auction-style ecommerce platform.
Global rank | #26,052 |
Country rank | #1,245 in Germany |
Category rank | #1 in Germany (Ecommerce & Shopping > Auctions) |
Monthly visits | 3.2 million |
Share of visitors | 83% Germany 6% Austria 3.5% Poland |
Annual revenue | $2-5 million |
A German hypermarket chain, Kaufland has physical stores and an online marketplace. It is part of the Schwarz Gruppe which also owns Lidl. It is possible to register as a merchant and sell on their ecommerce site.
Global rank | #1,644 |
Country rank | #69 in Germany |
Category rank | #1 in Germany (Food & Drink > Groceries) |
Monthly visits | 31.7 million |
Share of visitors | 90% Germany 1.5% Austria 1.2% Netherlands |
Annual revenue | Greater than $1 billion |
HSE stands for Home Shopping Europe. It is a German retail company that specialises in live TV commerce but also has a well-established ecommerce platform.
Global rank | #32,375 |
Country rank | #1,131 in Germany |
Category rank | #22 in Germany (Ecommerce & Shopping > Other) |
Monthly visits | 1.3 million |
Share of visitors | 98% Germany 0.8% USA 0.3% Italy |
Annual revenue | $2-5 million |
Owned by the parent company, Ceconomy, Media Markt is a German chain of retail stores that specialise in selling consumer electronics. These products include TVs, laptops, computers, games, smartphones, tablets, and home appliances.
Global rank | #2,838 |
Country rank | #109 in Germany |
Category rank | #2 in Germany (Computers Electronics & Technology > Consumer Electronics) |
Monthly visits | 18.6 million |
Share of visitors | 93% Germany 1.2% Austria 1.1% Switzerland |
Annual revenue | Greater than $1 billion |
Unlike any other shop, Tchibo is a unique mix of coffee and consumer goods. This German cafe chain has physical coffee houses where customers can enjoy a cup of coffee whilst browsing non-coffee items that change weekly. The online shop offers weekly deals on a variety of items such as kitchenware, bathroom towels, clothing, bedding, and home decor.
Global rank | #3,361 |
Country rank | #119 in Germany |
Category rank | #9 in Germany (Ecommerce & Shopping > Marketplace) |
Monthly visits | 445.8 million |
Share of visitors | 98% Germany 0.6% Switzerland 0.22% Austria |
Annual revenue | Greater than $1 billion |
With a dropshipping supplier, you can sell products on German online marketplaces without sending the customer orders yourself. When you sell a vidaXL item, we take care of order fulfilment from our warehouses. Your German customers will benefit from fast and free delivery thanks to our warehouses in the Netherlands and Poland.
Top tip: Make sure to check the latest terms and conditions of each online marketplace. Some don't allow dropshipping whereas others do.
Enter the German ecommerce market with the dropshippingXL programme. Sign up to access over 90,000 SKUs across product categories such as home and garden furniture, pet supplies, baby items, sports goods, and children's toys.