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10 most popular online marketplaces in France (2023)
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As the 7th largest ecommerce market in the world in 2023, according to ecommerceDB data, France is a country where dropshipping has a great opportunity for success. Fashion is the most popular online purchase by the French, with 28% of the revenue. This is followed by food and personal care (24%), electronics and media (18%), furniture and appliances (15%), and toys, hobby and DIY (14%).
Table of Contents
What is an online marketplace?
An online marketplace, sometimes known as an electronic marketplace, is an ecommerce site. It is defined by two criteria:
- A wide variety of products available to purchase
- There are third-party sellers
Which online marketplaces are popular in France?
Dropshipping on an online marketplace is a great alternative to selling from your own ecommerce website. These are some of the most-visited online marketplaces you might use for dropshipping with dropshippingXL (with data from Similar Web statistics for September 2023).
1. Amazon.fr
The French domain for Amazon tops the charts as the number one place for online shopping. Amazon France has localised its platform for French users and is a trusted, super-fast supplier of goods.
| Global rank | #138 |
| Country rank | #5 in France |
| Category rank |
#1 in France
(Ecommerce & Shopping > Marketplace) |
| Monthly visits | 185.4 million |
| Share of visitors |
89% France 3% Belgium 1% Switzerland |
| Annual revenue | Greater than $1 billion |
2. Aliexpress.com
Chinese-owned Aliexpress is owned by the Alibaba Group. Although it only launched in 2010, it has become one of the biggest players in ecommerce. Consumers love the extremely low-price product range, which is mainly produced by Chinese manufacturers.
| Global rank | #63 |
| Category rank |
#2 in France (Ecommerce & Shopping > Marketplace) |
| Monthly visits |
478.4 million (30.45 million from France) |
| Share of visitors |
11% Brazil 7.8% France 7.4% Spain |
| Annual revenue | $25-50 million |
3. Cdiscount.fr
Cdiscount was founded in France and has become one of the major ecommerce retailers in the country. They sell furniture, bedding, home electronics, fashion, beauty, and toys, among other products, across 40 categories.
| Global rank | #1,383 |
| Country rank | #52 in France |
| Category rank |
#3 in France (Ecommerce & Shopping > Marketplace) |
| Monthly visits | 30.8 million |
| Share of visitors |
92% France 1.4% Belgium 0.7% Switzerland |
| Annual revenue | Greater than $1 billion |
4. Fnac.com
Fnac stands for Fédération Nationale d’Achats des Cadres (National Purchasing Federation for Cadres). It is a French retailer with physical stores and an ecommerce platform. They sell computers, tablets, books, and music.
| Global rank | #2,225 |
| Country rank | #92 in France |
| Category rank |
#1 in France (Ecommerce & Shopping > Other) |
| Monthly visits | 23.6 million |
| Share of visitors |
86% France 2.3% Belgium 1.4% Martinique |
| Annual revenue | Greater than $1 billion |
5. Ebay.fr
eBay is one of the world's biggest online marketplaces. The French domain is popular for buying and selling products including furniture, cars, electronics, home appliances, sports, and leisure.
| Global rank | #1,489 |
| Country rank | #61 in France |
| Category rank |
#4 in France (Ecommerce & Shopping > Marketplace) |
| Monthly visits | 30 million |
| Share of visitors |
87% France 2% Belgium 1.4% Switzerland |
| Annual revenue | Greater than $1 billion |
6. Decathlon.fr
Decathlon is a French sports goods retailer that sells affordable items for camping, racquet sports, swimming, diving, gym, hiking, team sports, and cycling.
| Global rank | #2,411 |
| Country rank | #93 in France |
| Category rank |
#6 in France (Ecommerce & Shopping > Marketplace) |
| Monthly visits | 20 million |
| Share of visitors |
93% France 1.2% Belgium 1.2% Switzerland |
| Annual revenue | Greater than $1 billion |
7. Darty.com
One of Europe's major electronics retailers, The Darty Group, also owns Fnac. They are based in France but serve Spain, Portugal, Belgium, Switzerland, Luxembourg, Tunisia, Qatar, the Ivory Coast, Cameroon, the Congo and Senegal.
| Global rank | #4,805 |
| Country rank | #162 in France |
| Category rank |
#3 in France (Computers Electronics & Technology > Consumer Electronics) |
| Monthly visits | 11.2 million |
| Share of visitors |
94% France 1% Belgium 0.5% UK |
| Annual revenue | $100-200 million |
8. Rueducommerce.fr
Part of the Shop Invest Group, Rue de Commerce is an online retailer that sells consumer electronics. The internet store sells more than 3 million products across computing, gaming, and telephony.
| Global rank | #26,933 |
| Country rank | #915 in France |
| Category rank |
#18 in France (Ecommerce & Shopping > Marketplace) |
| Monthly visits | 2.4 million |
| Share of visitors |
90% France 2.5% Belgium 0.9% Germany |
| Annual revenue | $200-500 million |
9. Pixmania.com
Pixmania is a French retailer that was originally named Fotovista. It is part of the Dixons Retail Group. Until 2013, they only had an online presence, but they now have physical stores. They focus on electronic goods such as phones, tablets, and games.
| Global rank | #128,521 |
| Country rank | #5,000 in France |
| Category rank |
#35 in France (Computers Electronics & Technology > Consumer Electronics) |
| Monthly visits | 162,200 |
| Share of visitors |
75% France 17% Belgium 2.3% Switzerland |
| Annual revenue | $200-500 million |
10. Manomano.fr
With headquarters in Paris, France, ManoMano specialises in the home and garden retail sector. The ecommerce site sells products for home improvement and renovation.
| Global rank | #3,304 |
| Country rank | #119 in France |
| Category rank |
#2 in France (Home & Garden) |
| Monthly visits | 16 million |
| Share of visitors |
95% France 1.3% Belgium 0.4% Switzerland |
| Annual revenue | Greater than $1 billion |
How do I sell on an online marketplace?
With a dropshipping supplier, you can list products on French online marketplaces without sending the customer orders yourself. When you sell a vidaXL item, we take care of order fulfilment from our warehouses. Your French customers can benefit from fast and free delivery thanks to our warehouse in the Netherlands.
Top tip: Make sure to check the latest terms and conditions of each online marketplace. Some don't allow dropshipping whereas others do.
Start an ecommerce store with dropshippingXL
Sell in the French ecommerce market with dropshippingXL. Sign up to access over 90,000 SKUs across product categories such as home and garden furniture, pet supplies, baby items, sports goods, and children's toys.
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