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The global baby product market was worth USD 320 billion in 2023, according to Grand View Research. Online sales of baby products are expected to grow at a compound annual growth rate of 7.7% between 2024 and 2030. The rise in awareness of baby safety and hygiene, increasing population, and increase in consumer spending power are drivers of market growth.
Take a look at our recommendations for the best baby products to sell online in 2024.
1. Baby bed rail
Baby bed rails are safety bed guards or gates that are installed onto a child's bed. They protect a baby or young toddler from falling out of bed and causing injury. Parents concerned with safety will be interested in purchasing children's bed rails, especially when their baby transitions from sleeping in a crib to a children's bed.
Demand
Let's see if baby bed rails are worth dropshipping. We checked Google Keyword Planner for popular search terms related to baby bed rails for an idea of the demand. These are what consumers are searching for in the UK, France, Germany, Ireland, and Sweden between February 2023-2024:
| Search Term | Number of Monthly Google Searches | Competition |
| Bed guard | 10k-100k | High |
| Bed rail | 1k-10k | High |
| Childrens bed raid | 1k-10k | High |
| Childrens bed guard | 1k-10k | High |
These figures show that there is a large number of online shoppers looking for baby bed rails.
vidaXL Toddler Safety Bed Rail (EAN: 8720286345511)
Dropshipping stats
In a nutshell, these are the top things to know about selling children's bed rails online:
- Ticket type: medium ticket
- Children's age: 18 months - 5 years
- Product materials: polyester fabric with a metal frame
- Target audience: parents concerned with safety
Key selling points
These are the features and benefits of baby bed rails that appeal to the target buyer:
- Soft material in case toddlers bump into the bed rail
- Lightweight for ease of installation
- Easy to attach to a children's bed
- Tamper-proof so toddlers can't easily escape
2. Baby walker
Baby walkers, also known as infant walkers, are to help babies when learning to walk. They come in different styles such as a push walker, where the baby pushes a support to walk forward without falling. There is also a seated walker where babies sit in a chair with castor wheels. The support surrounding the baby allows them to bump into things without harming themself.
Demand
The number of searches online for baby walkers is very high. We checked Google Keyword Planner for popular search terms related to baby walkers for an idea of the demand. These are what consumers are searching for in the UK, France, Germany, Ireland, and Sweden between February 2023-2024:
| Search Term | Number of Monthly Google Searches | Competition |
| Baby walker | 10k-100k | High |
| Infant walker | 10k-100k | High |
| Wooden walker | 1k-10k | High |
| Push along walker | 1k-10k | High |
We can see that baby walkers are extremely popular products that parents are interested in buying.
Bo Jungle B-Walker (EAN: 1703739105105)
Dropshipping stats
A quick look at dropshipping a baby walker:
- Ticket type: medium to high ticket
- Children's age: 6 months
- Product materials: plastic or wood with a fabric seat
- Target audience: parents who want to entertain their baby and encourage early walking
Key selling points
These are the features and benefits of a baby walker that appeal to the target buyer:
- Built-in baby toys to enhance learning and play
- Wooden baby walkers are sustainable
- Seated baby walkers allow the baby to experience freedom and encourage exploration
- Safety features let babies practise walking without falls
- Encourage babies to quickly move on from crawling
3. Baby gym
One toy babies can use from the day they are born is a play gym. Fun and stimulating, a baby gym is designed to be a safe and comfortable place for babies to develop their physical strength, curiosity, visual understanding, reaching reflexes, and spending more time on their tummies.
Demand
Dropshipping a baby gym is only beneficial if there is demand in the market. We checked Google Keyword Planner for popular search terms related to baby play gyms to see how many people want to buy one. These are what consumers are searching for in the UK, France, Germany, Ireland, and Sweden between February 2023-2024:
| Search Term | Number of Monthly Google Searches | Competition |
| Baby gym | 10k-100k | High |
| Baby play gym | 10k-100k | High |
| Infant play gym | 10k-100k | High |
| Newborn play gym | 10k-100k | High |
| Playmat for newborn | 10k-100k | High |
| Wooden play gym | 1k-10k | High |
It's interesting to note that a wooden play gym is slightly less popular. It could indicate a smaller niche market for sustainable and eco-friendly baby play gyms. It might also suggest that parents prefer softer fabric materials that are machine washable.
Disney Mr Ray Activity Gym (EAN: 0074451110953)
Dropshipping stats
A quick look at dropshipping a baby play gym:
- Ticket type: medium to high ticket
- Children's age: 0-36 months
- Product materials: fabric, wood or plastic
- Target audience: parents who want strong and smart babies
Key selling points
Features of a baby gym that would appeal to parents:
- Toys enhance baby's motor skills
- A safe place for baby to spend time playing on their tummy
- Improve baby's hand-eye coordination and curiosity
- Baby's get stronger by reaching for the hanging toys
- Toys, lights, and colours stimulate the baby's senses
4. Baby bath
Baby baths are preferred by many parents as they help keep bath time safe. Babies are unable to sit up, hold their heads up, and give themselves support while bathing so an adult-size bath can pose a risk to tiny infants. There is also a lot of excess water in an adult bath when a baby only needs a small volume of water for washing. A baby bathtub makes it easy for parents to wash their little one, it's cost-effective, and most of all, it's much safer for bath time.
Demand
Looking at Google Keyword Planner for baby bath searches, we can see that online shoppers are interested in purchasing this baby product. These are what consumers are searching for in the UK, France, Germany, Ireland, and Sweden between February 2023-2024:
| Search Term | Number of Monthly Google Searches | Competition |
| Baby bath | 10k-100k | High |
| Baby bath tub | 10k-100k | High |
| Baby bath seat | 10k-100k | High |
| Newborn bath | 1k-10k | High |
These figures are good news for dropshippers who are looking for a product that is in high demand in the baby niche.
Bébé-Jou Thermo Bath (EAN: 8714929060510)
Dropshipping stats
A brief look at dropshipping a baby bathtub:
- Ticket type: medium ticket
- Children's age:0-8 months
- Product materials: plastic
- Target audience: parents concerned with baby bathtime safety
Key selling points
Features of a baby bath that would appeal to parents:
- Use less water than filling an adult-size bathtub
- Safer for supporting the baby during washing
- Easier for parents to wash baby with one hand
- Ergonomically designed to support a small baby with a high side of the bath for the baby's neck
5. Foldable baby bath
When a normal baby bathtub isn't possible because of space, a folding bathtub is a useful item for parents. Foldable baby baths make it easy to store and pack while travelling with babies. Lightweight materials such as plastic and rubber also help with easy storage.
Demand
Looking at Google Keyword Planner for foldable baby bath searches, we can see that fewer people are looking at this particular product, however, there's still sizeable demand. These are the most popular search terms related to foldable baby bathtubs in the UK, France, Germany, Ireland, and Sweden between February 2023-2024:
| Search Term | Number of Monthly Google Searches | Competition |
| Portable bath tub | 1k-10k | High |
| Folding bath tub | 1k-10k | High |
| Collapsible infant tub | 1k-10k | High |
| Folding infant tub | 1k-10k | High |
Looking at Google Keyword Planner for foldable baby bath searches, we can see that fewer people are looking at this particular product, however, there's still sizable demand. A plus point is that this means less competition.
Bathroom Solutions Foldable Baby Bathtub (EAN: 8720573314022)
Dropshipping stats
A brief look at dropshipping a foldable baby bathtub:
- Ticket type: medium ticket
- Children's age:0-8 months
- Product materials: polypropylene and rubber
- Target audience: parents with little space at home
Key selling points
Features of a folding baby bath that would appeal to parents:
- Save space
- Easy to transport
- Useful for travelling with a baby
- Rubber is non-slip
- Built-in soap holders with drainage holes
6. Baby suction bowls
Busy parents will understand the struggle of dinner time with energetic babies and toddlers, especially when feeding more than one. It usually involves more food on the floor than in mouths and a lot of cleaning at the end.
Parents can reduce the amount of mess and accidents with baby suction bowls. These clever baby dishes have suction cups underneath the bowl to stick to the table. With the bowl sturdy in place, babies and toddlers will have no more fun throwing or knocking their dishes over.
Demand
Here are the statistics from Google Keyword Planner for popular search terms related to baby suction bowls. These are what consumers are searching for in the UK, France, Germany, Ireland, and Sweden between February 2023-2024:
| Search Term | Number of Monthly Google Searches | Competition |
| Infant suction bowls | 1k-10k | High |
| Suction bowl | 100-1k | High |
| Bamboo suction bowl | 100-1k | High |
As you can see, demand is lower for baby suction bowls than other baby products. However, as they are so niche, it could be a good baby item to focus on and promote to stressed parents.
Munchkin Suction Bowl Set (EAN: 5019090517508)
Key dropshipping stats
A brief overview of dropshipping a set of baby suction bowls:
- Ticket type: medium to high ticket
- Children's age:from 6 months
- Product materials: plastic and silicone
- Target audience: parents who want less stress
Key selling points
Features of baby suction bowls that would appeal to parents:
- No more spilt food
- Clean and mess-free dinner time for kids
- Less wasted food on the floor
- Enhanced safety for babies and toddlers
7. Baby car seat
A baby car seat is specially designed for the safety of a baby while travelling by car. It reduces the risk of injury and harm during car incidents or sudden braking. The reclined position of the baby car seat helps to support a baby that isn't able to hold its head up. Padded seat belt straps add extra comfort for delicate babies while staying securely fastened in the car.
A sturdy handle makes it easy to carry the baby to and from the car. Some baby car seats feature a retractable bonnet to protect the baby from strong sunlight and create a relaxing shaded bed for sleeping undisturbed.
Demand
Here are the statistics from Google Keyword Planner for popular search terms related to baby car seats. These are what consumers are searching for in the UK, France, Germany, Ireland, and Sweden between February 2023-2024:
| Search Term | Number of Monthly Google Searches | Competition |
| Baby car seat | 10k-100k | High |
| Baby carrier | 10k-100k | High |
| Toddler car seat | 10k-100k | High |
| Infant car seat | 1k-10k | High |
Searches are high for baby car seats and carriers, which shows that many parents and grandparents would be interested in purchasing this product online.
vidaXL Baby Car Seat (EAN: 8720286506448)
Key dropshipping stats
A brief overview of dropshipping a baby car seat:
- Ticket type: medium ticket
- Children's age: 0-12 months
- Product materials: linen, fabric, and plastic
- Target audience: parents who travel by car with a baby
Key selling points
Features of a baby car seat that would appeal to parents:
- Reclined design for babies as they can't hold their head up
- Enhanced safety for babies when travelling by car
- Comfortable cushioning in the basket and on the car seat straps to keep baby calm and soothed
- Retractable bonnet to provide shade from the sun
- Sturdy carry handle for parents to easily move the car seat
8. Baby swaddle
A baby swaddle is a baby blanket to comfort a newborn baby by gently wrapping the baby's arms and legs into a blanket to feel snug. It is said to help babies feel like they are in the womb, which may improve sleep, and reduce crying and restlessness. Swaddling is only for newborn babies before they can roll over.
Swaddle blankets are made of cotton as it is soft against a baby's delicate skin and they are shaped to help easily swaddle a baby. They have a cocoon design, usually with a pocket for the legs and side panels to carefully wrap around the upper body.
Some swaddle blankets are designed for the transition from swaddling to a normal baby blanket or sleeping bag. These feature zip-off arm pockets so the baby gets used to sleeping with their arms free.
Demand
Here are the statistics from Google Keyword Planner for popular search terms related to baby swaddles. These are what consumers are searching for in the UK, France, Germany, Ireland, and Sweden between February 2023-2024:
| Search Term | Number of Monthly Google Searches | Competition |
| Swaddle | 10k-100k | High |
| Love to dream swaddle | 10k-100k | High |
| Love2dream swaddle | 10k-100k | High |
| Swaddle blankets | 10k-100k | High |
| Infant blanket | 10k-100k | High |
| Baby blanket | 10k-100k | High |
| Sleep sack baby | 1k-10k | High |
The brand Love to Dream is popular for their baby swaddle product, which is also available to dropship with vidaXL. Baby blankets and swaddles are high on the shopping list for parents according to these statistics.
Love to Dream Baby Swaddle Swaddle Up Transition Bag (EAN: 9343443006804)
Key dropshipping stats
Top things to know about dropshipping a baby swaddle:
- Ticket type: low to medium ticket
- Children's age: 0-6 months
- Product materials: cotton
- Target audience: parents with restless newborn babies
Key selling points
Features of a baby swaddle that would appeal to parents:
- Soft cotton suitable for delicate baby skin
- Safe popper buttons or concealed zips for fastening
- Removable sleeves for transition swaddles
- Adorable designs
9. Baby swing
Newborn babies love rocking and bouncing motions that remind them of being in their mother's womb. Gentle movements help restless babies to become calm, soothed, and sleep soundly. Rocking is especially helpful for babies with colic.
There are different styles of baby swings and bouncers. They all feature a secure, cushioned seat for the baby in a reclined position. Baby bouncers have a springy base for manual rocking, meanwhile, electric bouncers automatically lull the baby to sleep.
Demand
Baby swings and rockers are very commonly searched baby products, according to Google Keyword Planner. These are what consumers are searching for in the UK, France, Germany, Ireland, and Sweden between February 2023-2024:
| Search Term | Number of Monthly Google Searches | Competition |
| Baby swing | 10k-100k | High |
| Baby rocker | 10k-100k | High |
| Baby bouncer | 10k-100k | High |
| Infant bouncer | 10k-100k | High |
| Infant rocker | 10k-100k | High |
| Newborn rocker | 10k-100k | High |
| Infant bouncer chair | 10k-100k | High |
| Rocking chair for newborn | 10k-100k | High |
As you can see, there are many variations of baby bouncer searched for by potential customers. This is promising as a dropshipping item.
Ingenuity Baby Swing Simple Comfort Everston (EAN: 0074451111493)
Key dropshipping stats
A brief overview of dropshipping a baby bouncer:
- Ticket type: high ticket
- Children's age: 0-6 months
- Product materials: fabric and wood or plastic
- Target audience: parents who need to keep baby safe while multitasking or to soothe babies with colic
Key selling points
Features of a baby rocker that would appeal to parents:
- Some have built-in toys for entertainment
- Secure seatbelt to keep baby in place
- Lightweight and sturdy frame
- Electric bouncers have several speed settings and rotating directions
- Machine washable seat cushions and covers
10. Pram
Finally, the baby item that all parents need for a newborn is a pram. This essential baby must-have is also known as a stroller, pushchair, or baby carriage. Prams are great for carrying babies while outside on short or long walks without the baby's weight on your body.
A shelf or basket underneath the pram and a handle offer storage space for a baby bag, shopping, toys, or other accessories. Prams for newborns are normally designed to have the baby facing the parent pushing the pram meanwhile, prams for older babies and toddlers usually face the other way so they can enjoy the surroundings.
There are also tandem prams for carrying two small children.
vidaXL Tandem Stroller (EAN: 8718475732679)
Key dropshipping stats
What you need to know about dropshipping a pram:
- Ticket type: high ticket
- Children's age: 0-36 months
- Product materials: fabric, metal, rubber, and plastic
- Target audience: parents that want an affordable pram
Key selling points
Features of a pram that would appeal to parents:
- Safe and secure carriage for a baby while outside
- Cosy and soft cushioned bed to promote sleep
- Many offer a retractable bonnet for protection from the sun and rain
- Basket or shelf underneath the pram for storage
- Comfortable handles for pushing the pram
How do I make money from these products?
Start dropshipping to sell these featured vidaXL baby products online. Dropshipping is the ecommerce business model of selling goods without storing or shipping customer orders yourself.
By joining dropshippingXL, the dropshipping programme by vidaXL, you only pay for stock once your customer has placed an order.
These baby products are just a few of the 90,000 high-quality items available in the vidaXL catalogue.
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