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Social media is a key driver for encouraging online traffic to your e-commerce website. At Christmas time, social media users are ready to be inspired and impressed by brands and their festive campaigns.
According to Retail Week, 44% of UK consumers plan to prioritise their Christmas shopping spend online in 2023. Supermarkets and value retailers are the second-favourite places to shop, each with 15% of consumers.
In the US, one-third of shoppers and almost half (48%) of Gen Z shoppers plan to buy Christmas gifts through social media in 2023, as reported by Shopify.
How can you hook social media users during the festive season? Try these 25 ideas for creating captivating Christmas content.
1. Advertise Christmas offers
Online shoppers are always on the lookout for festive deals. After Black Friday, Cyber Monday, and Singles Day, consumers expect offers and promotions to win their business over competitors.
Ideas: Dropshipping stores can utilise the psychological technique of advertising limited-time-only promos such as 10% off, 15% off, 20% off, 2 for 1, or 3 for 2.
2. Share a Christmas gift guide
Christmas shopping can take hours of time when trying to be thoughtful about gifts. A Christmas gift guide provides much-needed inspiration. What's more, it's free advertising to your audience.
Ideas: Publish a free Christmas gift guide by categorising your products, e.g. "for him," "for her," or "for the kids."
3. Add festive cheer to social media cover images and profile photos
Showing some festivities on your social media pages will not only spread Christmas joy but will also show customers you have updated your marketing channels. Companies without any Christmas decor risk being seen as a Grinch.
Ideas: Replace social media cover images with Christmas-themed branding. Upload a festive version of your dropshipping store's logo.
4. Treats for the 12 days of Christmas
Countdown the twelve days of Christmas on social media to create suspense and anticipation. For each of the twelve days, customers will look forward to something new and encourage them to keep coming back to your page.
Ideas: Offer treats such as 5% and 10% discount codes, ideas for stocking stuffers plus fixed-price bundle offers, and promote gift cards.
5. Share reviews of the best products
Social proof is a great way to prove to your social media audience that your products are in-demand and loved by other customers. At Christmas, customers want to buy good-quality items for their family and friends.
Ideas: Share your best customer testimonials across your social media channels. Also, share your best-selling items with the highest number of positive customer ratings.
6. Start a Christmas giveaway
Everyone loves a giveaway. Unlike contests and competitions, they are an easy way to participate. Christmas giveaways usually require followers to share and like a social media post to be in with a chance to win.
Ideas: To increase brand awareness of your dropshipping store, host a festive giveaway for consumers to have a chance to win a product or bundle.
7. Suggest Christmas gift ideas
Make it easy for social media users to get in the mood for online Christmas shopping. You can take ideas from your Christmas gift guide and share one per day.
Ideas: Highlight products suitable for gift-giving. Post about the product with a festive-themed image of the item and a link to your dropshipping store.8. Captivate with Christmas colours
It goes without saying that the typical Christmas colours always work. Cranberry red, pine green, glistening gold, shimmering silver, and snow white are the traditional colours that online shoppers know and love.
Ideas: Use the popular Christmas colours to your advantage by incorporating them into your social media images, graphics, banners, cover images, videos, gift guides, e-books, and downloadables.
9. Christmas gifs
Using Christmas content in all its forms will engage your consumers. Gifs are an interesting way to break up your text posts and still graphics. Movement in the form of gifs with some humour will lighten the mood on your page.
Ideas: Create your own Christmas gifs using simple apps. You can also use trending gifs that reference pop culture to stay relevant to your audience.
10. Emphasise Christmas delivery times
Every Christmas shopper wants to be reassured that their orders will arrive in time for Christmas Day. Notify your social media followers of expected delivery times by posting the details.
Ideas: Regularly post updates about the delivery times for customers shopping for Christmas on your dropshipping store.
11. Encourage user-generated content
User-generated content (UGC) is content made and shared by consumers on social media. It can present an opportunity to go viral if your customers love a product or you encourage them to make videos as part of a campaign.
Ideas: Run a contest where users upload content about their favourite product from your dropshipping store for a chance to win a prize. Create a hashtag to go along with your content.
12. Work with influencers
Harness the power of social media influencers to increase your Christmas dropshipping sales. Influencers have hundreds of thousands, if not millions, of followers who will be interested in your product if they are your target buyers.
Ideas: Collaborate with social media influencers to advertise your products at Christmas. If you don't have the budget to work with big influencers, contact micro-influencers or send PR packages.
13. Share a Christmas checklist
Social media users will appreciate your channel if you share useful and engaging content that goes beyond promoting your products. A Christmas checklist is a fun piece of content that is easy and free to create. Your audience will love the chance to download a freebie.
Ideas: Use Canva, InDesign, or another illustration tool to design a simple Christmas checklist depending on your niche, e.g. a checklist for those with pets, for young families, or for those that play a lot of sports.
14. Publish free Christmas recipes
Festive food is important to almost everyone during this time of year. Regardless of your product niche, all customers love food recipes. This tactic works particularly well for dropshipping stores that sell kitchenware, interior items, and home furniture.
Ideas: Design Christmas recipes in a free e-book or as printable sheets and share on social media.
15. Film a Christmas video
Capture the attention of social media users with a series of Christmas videos. They can be long (30 minutes) for YouTube or short (3 minutes) for TikTok and Instagram Reels.
Ideas: If creativity or videography is not your strong point, hire a freelancer to help you make festive-themed videos. You might choose to use humour or animation.
16. Offer a free festive e-book
Based on the theme of your dropshipping store, it's worth creating free e-books and resources to entice your audience. These help establish you as an expert in your niche, knowledgeable, and reputable. Social media users will feel compelled to follow you for your free, insightful content (free advertising).
Ideas: Publish a short e-book. E.g. a dropshipping store that sells home furniture could create a guide to decorating a home at Christmas in Scandinavian style. A dropshipping store that sells kids toys could create a guide for children's Christmas crafts.
17. Promote Christmas gift cards
There's no better time to promote gift cards than at Christmas. These are the perfect last-minute gift or for someone who is difficult to buy for.
Ideas: Design e-gift cards with a festive theme to share on social media.
18. Christmas-themed memes
If your brand has a laid-back and informal tone of voice, then memes should be a crucial part of your social media strategy. Christmas time is no exception. Memes are a good way to stay relevant with your audience and keep up with social media trends, viral content, and what's going on in the world.
Ideas: Piggyback on popular and trending memes by creating your own versions.
19. Share festive DIY and how-to guides
Most product niches can benefit from making DIY and how-to guides. These are more examples of free content that will entice a social media following. Christmas-themed guides will be much appreciated by time-strapped consumers.
Ideas: A dropshipping store that sells pet products could create a DIY guide for making an edible Christmas tree for rabbits or pocket pet animals.
20. Share a Christmas YouTube playlist
YouTube playlists get a lot of website traffic since YouTube is owned by Google. Use this to your advantage by compiling festive YouTube songs to make a playlist.
Ideas: Share a Christmas playlist of songs on YouTube for your social media followers.
21. Run a "best comment" competition
Shake things up by running a creative competition. Social media posts that feature the chance to win a prize are a quick way to get followers and participants interested in your brand.
Ideas: Start a Christmas competition for social media users to leave the best comment to win. The prize can be a product or bundle of products from your dropshipping store.
22. Post a holiday quiz
It's quizzes galore at Christmas time, so a free and entertaining quiz on your social media channel is guaranteed to impress.
Ideas: Generate festive questions based on your product niche. You could also include a mix of general knowledge, pop culture, and logic puzzles to add some spice.
23. Launch an Instagram photo competition
Building a community on social media is a brilliant way to generate brand loyalty and increase sales. Launching a festive photo competition is one way to get social media users into the Christmas spirit while interacting with your brand.
Ideas: Launch a Christmas competition on Instagram for the best photo of consumers using one of your products, e.g. a dropshipping store that sells outdoor furniture, asking their customers to send photos of their festive outdoor decorations.
24. "Caption This" festive contest
See how creative your social media followers are by running a "caption this" contest. Offering a big prize will get more online users interested in participating.
Ideas: Ask social media users to suggest a caption for a festive photo that is related to one of your products. The prize could be a €300 voucher to use on your dropshipping website.
25. Wish a Merry Christmas to customers
Finally, don't forget to wish your customers a very Merry Christmas! Post a festive graphic to go with the post, and thank your customers for their support.
Ideas: Design a festive image, meme, or gif to go along with your personal message to post on Christmas Day.
Your reliable dropshipping supplier at Christmas
Do you have a trusted supplier for your dropshipping stock this Christmas? Create an account with dropshippingXL to access a catalogue of over 90,000 products, 24/7 business support, and marketing materials. Take advantage of zero commission on your sales and flexible cancellation.
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