The sporting goods market includes products such as athletic clothing and footwear, exercise equipment, and licensed sports merchandise. By 2026, the sporting goods market is projected to reach USD $70.6 billion with a compound annual growth rate (CAGR) of 2.6%, as suggested by Global Industry Analysts, Inc.
This data from Statista shows the value of the Sports and Outdoor eCommerce market in Europe. Since 2017, the revenue made from the sales of sporting equipment and sportswear has continued to rise steadily. Outside of Europe, most of the revenue is generated in China.
Now that we have looked at the profitability of the market, let's find some items we think will sell like hotcakes.
vidaXL Stand Up Paddle Board Set
This watersports niche is currently growing as it recovers from the impacts of Covid-19 shutting down adventure centers. There was a surge in popularity after lockdown measures were lifted and with the current restrictions on overseas travel.
Stand-up paddle boarding (SUP) in particular, is being driven by "the increasing number of surfing contests, the adoption of surfing in adventure tourism, and the growing use of SUP for yoga and other leisure activities," as mentioned by a report from TechNavio.
According to statistics from Fact.MR, the global market for stand-up paddle boarding will be USD $1.5 billion in 2022 and USD $3.8 billion by 2032 (CAGR of 9.7% between 2022 and 2032).
The same study reveals that SUP demand is expanding in Europe. One of the most popular European countries for SUP is France, with this watersport accounting for 10% of all surfing activities. There are 680,000 active surfers in France, says the French Surfing Federation. The UK and Germany follow behind with numbers of those participating in SUP.
Google Trends shows that "SUP boards" is a term with a high volume of searches in June and July 2021. Countries with the highest number of searches worldwide were Denmark, The Netherlands, and Germany, in respective order.
Another product in the watersports market that is still high in sales, is a dry bag. These PVC waterproof bags are designed to keep your valuables from getting soggy during stand-up paddle boarding, kayaking, canoeing, or sailing.
As we mentioned, SUP and surfing are trending activities now. Adventure seekers that love to be out on the water are highly likely to purchase a dry bag to keep their phone, car keys, and snacks with them.
Looking at Google Trends, listing dry bags online could be a bestselling product for a niche market. These results above show the number of worldwide searches for "dry bags" since 2004. We can also see that dry bags are the three top countries for this search are Singapore, New Zealand, and the United Kingdom.
Dry bags come in various sizes, usually between 5 and 30 liters, high-visibility colours, and a detachable shoulder strap. They can also attach to float underneath SUP boards during trips, or inside a kayak.
vidaXL Dry Bag Orange 15L
The global home fitness equipment market is set to increase from USD $10.7 billion in 2021 to USD $14.7 in 2028, according to Fortune Business Insights. As people have become more interested in health and fitness following Covid-19, this market looks profitable especially in North America and Europe.
Searches for "gym bench" on Google had a huge spike in April 2020 but have continued to stay popular even as people returned to commercial gyms. A report from Global Data found that "half of UK consumers purchased home workout products during the pandemic and 75% intend to continue working out at home post-pandemic". With these statistics, selling a gym bench on your eCommerce website or marketplace could make some great sales.
In the UK, gym benches were the second most popular product purchased in the home gym equipment category, as reported by Statista. Home gyms are seen as convenient and a worthy investment into health. As more of the population value exercise as a preventative measure against illness, interest in home fitness doesn't seem to be subsiding soon.
Variations of the gym bench to consider selling include the standard adjustable bench or a weight bench set with barbells and dumbbells.
vidaXL Folding Weight Bench Dumbbell Barbell Set Home Gym
The search term "gym leggings" has a promising outlook when we look at Google Trends. The number of searches worldwide has increased substantially in the past ten years. From January 2021 until January 2022, the countries with the most number of searches were Ireland, the United Kingdom, St. Helena, Australia, and New Zealand.
TikTok sparked a huge trend for gym-related videos including workout clothing hauls. One particular sports item, the "scrunch gym legging," went viral. These flattering women's leggings from Amazon were cited as a holy grail find as they give a shapely silhouette to almost any body type. Other popular TikTok videos feature women's gym clothing from Amazon. There is potential in this market niche for women's gym leggings to compete with brands such as Gymshark.
Dumbbells are one of the bestselling items in the sports and outdoor category on Amazon as of January 2022. On Google, the number of searches for "dumbbells" still looks lucrative following the peak of the Covid-19 pandemic. Ireland, the United Kingdom, and Canada are the top three countries for the number of searches worldwide. "Adjustable dumbbells" is also the most searched related query.
Single-weight dumbbells and dumbbell sets are two options to consider. A pair of dumbbells with numerous weights are popular as they can be used for different levels of workouts, target specific muscles in the body, and for improving strength. Materials also vary from cast iron to neoprene dumbbells.
vidaXL 18 Piece Dumbbell Set 30 kg Cast Iron