How to do keyword research for dropshipping Google Ads

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Good news! Keyword research takes less than days, weeks, or months. In fact, you can put together a list of solid keywords within 20 minutes.

The beauty of a pay-per-click (PPC) campaign, is that is heavily based on trial and error.

Once your Google ad is live, make adjustments as you view the statistics. If clicks on your advert are low and the bounce rate on your dropshipping store is high, don't worry. Simply add or change your keywords.

Here are tips to help you with keyword research for your dropshipping Google ads.

What makes a good keyword for Google Ads?

These are traits of a good keyword for your Google Ad:

  • Customer-focused
  • Highly specific
  • High search volume
  • Low competition
  • Relevant to the landing page
  • When thinking of your keywords, these questions can be helpful.

  • What makes my offering competitive?
  • Why should customers choose my product?
  • What are customers looking for?
  • What will they be typing into Google for this product?
  • How many keywords should I use?

    It's recommended to use 10-20 keywords per ad group.

    Google Keyword Planner

    Google's Keyword Planner is accessible within the Google Ads platform. It's free and an extremely powerful tool for deciding on your keywords.

    How to use it:

    Type in keywords specific to your Google ad

    Here, you don't want to be too broad or too specific. Enter keywords that you think potential customers will search in Google to find a business like yours.

    Filter the results

    Once you have pressed "Get Results," you will be presented with a huge list of potential keywords. These are automatically listed with the most relevant at the top.

    Refine keywords

    Select the option, "Refine Keywords," to further tweak your keyword search. This option allows you to exclude keywords based on brands or related categories. For example, exclude your competitors' names or words irrelevant to your Google ad.


    Make sure to select the country you want to target.

    Group view

    Use one of the filters, "Group View," for Google to group together keywords that would be suitable per each Google ad. This is useful to save time and find some excellent suggestions.

    Deciding which keywords to pick

    Use the analytics in the Google Keywords Planner to narrow down which keywords you will use.

    Average monthly searches

    A high number of monthly searches means a lot of online users are interested in that keyword. The higher the number, the more competitive it is to rank well for that keyword.

    Three-month change

    This data is useful to see if this keyword is currently popular or not.

    Top-of-page bid

    Choose keywords that are within your budget. The highly popular and competitive keywords will cost more than those at a medium or low competition.

    Don't get overwhelmed

    The Google Keywords Planner gives you a mountain of data and filter options. It is easy to be confused with all the information and overthink your keywords. Don't get stuck spending hours or days scrutinising keyword data to find the perfect ones.

    Practice running ads

    It might not be advice you want to hear since Google adverts cost money. However, practising and testing keywords is the best way to finesse the skill of keyword research.

    The takeaway

    Don't let keywords, and the mathematics surrounding them, cause a stumbling block! Some people like to do deep research but it's not necessary. The longer you spend combing through keywords doesn't mean better results. Try, test, and make adjustments until you have keywords that are attracting customers!

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