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We have already discussed on this blog the benefits of dropshipping in Australia. Its rising number of internet users, excellent logistics connections with East Asia, and a record number of ecommerce sales last year make Australia an attractive market.
According to Statista, the ecommerce market in Australia will be worth USD 37.6 billion in 2023 and USD 54.7 billion by 2027. This currently makes it the 14th largest ecommerce market in the world.
Data from ecommerceDB in 2023 shows that food and personal care is the biggest online market with 29.2% of the overall revenue. This is followed by toys, hobby, and DIY (21.9%), fashion (21.7%), electronics and media (17.1%), and furniture and appliances (10.2%).
What is an online marketplace?
An online marketplace, sometimes known as an electronic marketplace, is an ecommerce site. It is defined by two criteria:
- A wide variety of products available to purchase
- There are third-party sellers
Which online marketplaces are popular in Australia?
Using an online marketplace for dropshipping is great if you don't want to build your own ecommerce website. These are nine of the most-visited online marketplaces you might use for dropshipping in Australia (with data taken from Similar Web statistics for September 2023).
1. Amazon.com.au
According to Statista, Amazon Australia is expected to account for 20% of all internet sales by 2026. Reputed for its reliability, total commitment to excellent customer service, and fast order delivery, Amazon takes the number one spot as a favourite online marketplace worldwide.
| Global rank | #604 |
| Country rank | #12 in Australia |
| Category rank | #1 in Australia
(Ecommerce & Shopping > Marketplace) |
| Monthly visits | 56.2 million |
| Share of visitors | 87% Australia 3% New Zealand 2% USA |
| Annual revenue | Greater than $1 billion |
2. eBay.com.au
One of the big players in the online marketplace niche, eBay remains popular in Australia. Trustworthy, easy to use, and always improving its technology, eBay is a go-to site for buying and selling in the digital world. Thanks to their huge brand name and marketing budget, eBay attracts hundreds of thousands of users each month.
| Global rank | #736 |
| Country rank | #16 in Australia |
| Category rank | #2 in Australia (Ecommerce & Shopping > Marketplace) |
| Monthly visits | 47.6 million |
| Share of visitors | 92% Australia 1.6% USA 0.7% New Zealand |
| Annual revenue | Greater than $1 billion |
3. Mydeal.com.au
Specialising in home and garden products, MyDeal is one of the fastest-growing online marketplaces in Australia. Offering millions of items at discounted prices, the site is favoured for delivering good value.
| Global rank | #17,909 |
| Country rank | #244 in Australia |
| Category rank | #16 in Australia (Ecommerce & Shopping > Marketplace) |
| Monthly visits | 3,9 million |
| Share of visitors | 94% Australia 2% Thailand 0.5% USA |
| Annual revenue | $25-50 million |
4. Grays.com
Grays is an Australian online retail and auction company. As well as a popular home and garden category, Grays sells consumer electronics, manufacturing and engineering items, boats, caravans, cars, bikes, and machinery.
| Global rank | #20,534 |
| Country rank | #327 in Australia |
| Category rank | #1 in Australia (Ecommerce & Shopping > Auctions) |
| Monthly visits | 1.5 million |
| Share of visitors | 93% Australia 1.7% New Zealand 1.5% USA |
| Annual revenue | $100-200 million |
5. Kogan.com
Kogan is an Australian ecommerce platform with competitive prices for items across fashion, furniture, gaming, computers, sports goods, baby, and beauty. As a pure play company, customers can only purchase from the online store.
| Global rank | #9,464 |
| Country rank | #159 in Australia |
| Category rank | #12 in Australia (Ecommerce & Shopping > Marketplace) |
| Monthly visits | 6 million |
| Share of visitors | 91% Australia 3.5% New Zealand 1.2% USA |
| Annual revenue | $200-500 million |
6. Catch.com.au
Another online marketplace with low prices is the Australian website, Catch. With over 2 million items available to shop and 3 million active users, Catch is loved for finding Australia's favourite brands and products.
| Global rank | #7,235 |
| Country rank | #120 in Australia |
| Category rank | #11 in Australia (Ecommerce & Shopping > Marketplace) |
| Monthly visits | 7.3 million |
| Share of visitors | 91% Australia 1.6% China 1.5% Thailand |
| Annual revenue | $200-500 million |
7. Fishpond.com.au
Auckland-based Fishpond is an online marketplace that sells over 25 million products. It is part of WorldFront, a large business in New Zealand. Online users can purchase goods including books, games, children's and baby items, electronics, homeware, and sports equipment.
| Global rank | #134,823 |
| Country rank | #3,130 in Australia |
| Category rank | #24 in Australia (Ecommerce & Shopping > Classified) |
| Monthly visits | 395,500 |
| Share of visitors | 80% Australia 6% USA 3% UK |
| Annual revenue | $15-25 million |
How do I sell on an online marketplace?
With a dropshipping supplier, you can list products on Australian online marketplaces without sending the customer orders yourself. When you sell a vidaXL item, we take care of order fulfilment from our warehouses. Your Aussie customers can benefit from fast and free delivery thanks to our warehouse in Australia.
Top tip: Make sure to check the latest terms and conditions of each online marketplace. Some don't allow dropshipping whereas others do.
Start an ecommerce store with dropshippingXL
Sell in the Australian ecommerce market with dropshippingXL. Sign up to access over 90,000 SKUs across product categories such as home and garden furniture, pet supplies, baby items, sports goods, and children's toys.
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