Selling in Portugal: 8 most-visited online marketplaces (2023)

Selling in Portugal: 8 most-visited online marketplaces (2023)

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Online marketplaces in Portugal are popular with consumers for buying goods from a variety of sellers at competitive prices.

According to ecommerceDB, Spain is the 49th largest ecommerce market in the world as of 2023. The value of the ecommerce market is predicted to be USD 5.02 billion by 2023 and USD 7.68 billion by 2027.

What is an online marketplace?

An online marketplace, sometimes known as an electronic marketplace, is an ecommerce site. It is defined by two criteria:

  • A wide variety of products available to purchase
  • There are third-party sellers

Which online marketplaces are popular in Portugal?

This article shows you nine of the biggest ecommerce marketplaces in Italy, according to Similar Web statistics for September 2023.

1. Worten.pt

Worten is a Portuguese retailer of consumer electronics. They have a presence in both Portugal and Spain. Consumers favour this online marketplace for the range of low-priced home appliances, smartphones, TVs, and other electrical items. They also sell home and garden products, pet supplies, fashion, games, and sports goods.

Global rank #4,837
Country rank #22 in Portugal
Category rank #1 in Portugal
(Ecommerce & Shopping > Marketplace)
Monthly visits 9.7 million
Share of visitors 95% Portugal
1% Brazil
0.5% Cabo Verde
Annual revenue $500 million - $1 billion
2. Amazon.es

Amazon is the number one online marketplace in almost every country in Europe. In Portugal, consumers enjoy using the ecommerce site for its vast range of products, Amazon Prime subscription, second hand marketplace, and quick delivery. Although Portuguese shoppers can use Amazon.pt, the Spanish domain for Amazon is more popular for its larger product offering.

Global rank #192
Category rank #2 in Portugal
(Ecommerce & Shopping > Marketplace)
Monthly visits 133.4 million
Share of visitors 83% USA
6.3% Portugal
0.8% Mexico
Annual revenue Greater than $1 billion
3. Fnac.pt

Fnac stands for Fédération Nationale d’Achats des Cadres (National Purchasing Federation for Cadres). It is a French retailer with physical stores and an ecommerce platform. They are popular in Portugal for their range of computers, tablets, books, and music.

Global rank #11,907
Country rank #62 in Portugal
Category rank #4 in Portugal
(Ecommerce & Shopping > Marketplace)
Monthly visits 4.5 million
Share of visitors 90% Portugal
3.2% Brazil
0.9% Angola
Annual revenue Greater than $1 billion
4. Mediamarkt.pt

The German multinational chain MediaMarkt mainly serves European consumers. They have 1,000 physical shops and an ecommerce website that specialise in electronics such as PCs, laptops, smartphones, tablets, and home and kitchen appliances.

Global rank #5,094
Country rank #127 in Spain
Category rank #1 in Spain
(Computers Electronics Technology > Consumer Electronics)
Monthly visits 10.7 million
Share of visitors 96% Spain
0.5% Germany
0.3% USA
Annual revenue Greater than $1 billion
5. eBay.pt

American online giant, eBay, is one of the major players in many European ecommerce markets, including Portugal. The online auction marketplace is popular with Portuguese consumers for the range of low-priced products across a huge number of categories.

Global rank #3,998
Country rank #116 in Spain
Category rank #1 in the Netherlands
(Ecommerce & Shopping > Auctions)
Monthly visits 12.8 million
Share of visitors 86% Spain
1.7% Portugal
1.5% Germany
Annual revenue Greater than $1 billion
6. Elcorteingles.pt

El Corte Inglés is a Spanish department store that has outlets in Portugal and Spain. The online ecommerce platform sells fashion, beauty, electronics, home and garden items, gifts, sports goods, and children's toys.

Global rank #27,577
Country rank #128 in Portugal
Category rank #4 in Portugal
(Ecommerce & Shopping > Other)
Monthly visits 1.6 million
Share of visitors 93% Portugal
2.4% Brazil
2% Spain
Annual revenue Greater than $1 billion
7. Wook.pt

Wook is a Portuguese book retailer with an online store that sells books, games, toys, stationary, music, and musical instruments. It is owned by the Portuguese publishing company, Grupo Porto Editora.

Global rank #22,854
Country rank #112 in Portugal
Category rank #2 in Portugal
(Ecommerce & Shopping > Other)
Monthly visits 2.2 million
Share of visitors 90% Portugal
4.8% Brazil
0.6% USA
Annual revenue $30 million
8. Auchan.pt

Auchan is a French chain of general retail shops in Portugal. They sell food and drink, electronics, homeware, kitchenware, luggage, pet supplies, white goods, and baby items, among other products.

Global rank #37,537
Country rank #170 in Portugal
Category rank #1 in Spain
(Food & Drink > Groceries)
Monthly visits 1.2 million
Share of visitors 95% Spain
0.9% Brazil
0.7% Germany
Annual revenue Greater than $1 billion

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Sophie Lockyer

Sophie Lockyer is a British marketing writer with expertise in ecommerce, digital marketing, and B2C business strategy. She has over eight years of marketing experience in Europe.