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Online marketplaces in Portugal are popular with consumers for buying goods from a variety of sellers at competitive prices.
According to ecommerceDB, Spain is the 49th largest ecommerce market in the world as of 2023. The value of the ecommerce market is predicted to be USD 5.02 billion by 2023 and USD 7.68 billion by 2027.
What is an online marketplace?
An online marketplace, sometimes known as an electronic marketplace, is an ecommerce site. It is defined by two criteria:
- A wide variety of products available to purchase
- There are third-party sellers
Which online marketplaces are popular in Portugal?
This article shows you nine of the biggest ecommerce marketplaces in Italy, according to Similar Web statistics for September 2023.
1. Worten.pt
Worten is a Portuguese retailer of consumer electronics. They have a presence in both Portugal and Spain. Consumers favour this online marketplace for the range of low-priced home appliances, smartphones, TVs, and other electrical items. They also sell home and garden products, pet supplies, fashion, games, and sports goods.
| Global rank | #4,837 |
| Country rank | #22 in Portugal |
| Category rank | #1 in Portugal
(Ecommerce & Shopping > Marketplace) |
| Monthly visits | 9.7 million |
| Share of visitors | 95% Portugal 1% Brazil 0.5% Cabo Verde |
| Annual revenue | $500 million - $1 billion |
2. Amazon.es
Amazon is the number one online marketplace in almost every country in Europe. In Portugal, consumers enjoy using the ecommerce site for its vast range of products, Amazon Prime subscription, second hand marketplace, and quick delivery. Although Portuguese shoppers can use Amazon.pt, the Spanish domain for Amazon is more popular for its larger product offering.
| Global rank | #192 |
| Category rank | #2 in Portugal (Ecommerce & Shopping > Marketplace) |
| Monthly visits | 133.4 million |
| Share of visitors | 83% USA 6.3% Portugal 0.8% Mexico |
| Annual revenue | Greater than $1 billion |
3. Fnac.pt
Fnac stands for Fédération Nationale d’Achats des Cadres (National Purchasing Federation for Cadres). It is a French retailer with physical stores and an ecommerce platform. They are popular in Portugal for their range of computers, tablets, books, and music.
| Global rank | #11,907 |
| Country rank | #62 in Portugal |
| Category rank | #4 in Portugal (Ecommerce & Shopping > Marketplace) |
| Monthly visits | 4.5 million |
| Share of visitors | 90% Portugal 3.2% Brazil 0.9% Angola |
| Annual revenue | Greater than $1 billion |
4. Mediamarkt.pt
The German multinational chain MediaMarkt mainly serves European consumers. They have 1,000 physical shops and an ecommerce website that specialise in electronics such as PCs, laptops, smartphones, tablets, and home and kitchen appliances.
| Global rank | #5,094 |
| Country rank | #127 in Spain |
| Category rank | #1 in Spain (Computers Electronics Technology > Consumer Electronics) |
| Monthly visits | 10.7 million |
| Share of visitors | 96% Spain 0.5% Germany 0.3% USA |
| Annual revenue | Greater than $1 billion |
5. eBay.pt
American online giant, eBay, is one of the major players in many European ecommerce markets, including Portugal. The online auction marketplace is popular with Portuguese consumers for the range of low-priced products across a huge number of categories.
| Global rank | #3,998 |
| Country rank | #116 in Spain |
| Category rank | #1 in the Netherlands (Ecommerce & Shopping > Auctions) |
| Monthly visits | 12.8 million |
| Share of visitors | 86% Spain 1.7% Portugal 1.5% Germany |
| Annual revenue | Greater than $1 billion |
6. Elcorteingles.pt
El Corte Inglés is a Spanish department store that has outlets in Portugal and Spain. The online ecommerce platform sells fashion, beauty, electronics, home and garden items, gifts, sports goods, and children's toys.
| Global rank | #27,577 |
| Country rank | #128 in Portugal |
| Category rank | #4 in Portugal (Ecommerce & Shopping > Other) |
| Monthly visits | 1.6 million |
| Share of visitors | 93% Portugal 2.4% Brazil 2% Spain |
| Annual revenue | Greater than $1 billion |
7. Wook.pt
Wook is a Portuguese book retailer with an online store that sells books, games, toys, stationary, music, and musical instruments. It is owned by the Portuguese publishing company, Grupo Porto Editora.
| Global rank | #22,854 |
| Country rank | #112 in Portugal |
| Category rank | #2 in Portugal (Ecommerce & Shopping > Other) |
| Monthly visits | 2.2 million |
| Share of visitors | 90% Portugal 4.8% Brazil 0.6% USA |
| Annual revenue | $30 million |
8. Auchan.pt
Auchan is a French chain of general retail shops in Portugal. They sell food and drink, electronics, homeware, kitchenware, luggage, pet supplies, white goods, and baby items, among other products.
| Global rank | #37,537 |
| Country rank | #170 in Portugal |
| Category rank | #1 in Spain (Food & Drink > Groceries) |
| Monthly visits | 1.2 million |
| Share of visitors | 95% Spain 0.9% Brazil 0.7% Germany |
| Annual revenue | Greater than $1 billion |
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