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You might not be aware of how popular LinkedIn is.
As of July 2022, LinkedIn had at least 849.6 million users, according to DataReportal. This makes it one of the world's largest social media channels.
What's more interesting, however, it has been steadily growing for years.
In only three months, May-July 2022, the number of LinkedIn users jumped by 21 million. That's an increase of 2.6%.
Why is this relevant?
LinkedIn's popularity makes for immense advertising potential.Assuming that your product is relevant to LinkedIn users, this is a platform you don't want to miss for dropshipping.
Who uses LinkedIn?
Before you begin a dropshipping advertising campaign, determine if your audience is using LinkedIn.
According to Statista in 2022, more men than women used the platform. Worldwide, 57.2% of users are male and 42.8% are female.
Age-wise, young people make up the majority by a mile. Statista, January 2022, shows that 25-34 year-olds are the biggest segment globally at 59.1%.
The second-largest age group is 18-24 year-olds (20.4%), followed by 35-54 year-olds (17.7%).
More importantly, most LinkedIn users have twice the buying power of the average web audience.
LinkedIn Business, 2022, reports that 180 million senior-level influencers, 63 million decision-makers, and 10 million C-level executives use the social platform.
Does LinkedIn fit my niche?
It's no surprise that LinkedIn is excellent for targeting a professional niche.
Dropshipping businesses could advertise products for B2B, especially small-medium size companies that don't benefit from wholesale supplier costs. For example:
- Office furniture (desks, chairs, cabinets)
- Office supplies (folders, paper trays, stationary)
- Office electronics (printers, computers, laminators)
It's not just office workers that use LinkedIn. There are 550 industry categories to choose from as of February 2022.
According to Linkboost, 2022, these are the most popular industries for professionals using LinkedIn:
- 1. Information Technology and Services (21,700,000)
- 2. Hospital and Healthcare (16,800,000)
- 3. Construction (16,400,000)
- 4. Retail (13,000,000)
- 5. Education Management (12,900,000)
- 6. Financial Services (11,900,000)
- 7. Accounting (11,500,000)
- 8. Computer Software (10,700,000)
- 9. Higher Education (9,850,000)
- 10. Automotive (9,810,000)
Products for B2C are also worth pushing on LinkedIn.
There's so much potential for ecommerce products that consumers might need in the workplace: shoe insoles for doctors and teachers, ergonomic backrests for IT workers, or weekly planners for managers.
To round up
Is your target segment likely to be found on LinkedIn? Is your product appropriate to sell on a professional networking site? If the answer is yes, then this is the platform to maximise your dropshipping ads.
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