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There are many powerful benefits to blogging for dropshipping businesses. As a cost-effective method of marketing and brand promotion, it's not an activity to skip. Read this article to find out the 14 benefits of blogging for an ecommerce website.
What is blogging?
Blogging is a form of online writing. It involves writing regular content in posts that are shown in chronological order. This is a separate page on a website known as a blog. Posts are published to cover relevant content related to the business or product niche.
Is it common to write a blog for a business?
As of 2022, one-third of all websites online have a blog, according to data from WeTribunal. That's 600 million blogs in the world. Many businesses with a website feature a blog to help with their marketing strategy. For ecommerce businesses, blogging is a marketing technique that shouldn't be overlooked.
The benefits of blogging for a dropshipping business
1. Blogging is an essential part of content marketing
Content marketing focuses on creating content to engage with your audience. Blog content is one aspect of content marketing, along with social media content, articles, FAQs, videos, podcasts, learning guides, free resources for your readers, and tutorials.
Ecommerce businesses might publish content about industry news, company updates, new products, guides related to the products sold, and other relevant and interesting information.
2. It's free!
One of the great things about blogging is that there is no cost. Simply create a blog section on your ecommerce website and start posting. The only resource you will need to spare is time to write, edit, and publish your content. If you're strapped for time or don't have a team to work on your marketing, don't worry. It's an easy and common practice to hire freelancers, such as copywriters, to lend a hand.
3. Improve your SEO ranking
By having a lot of blog content, you make your website more visible to a larger number of internet users. There are two main ways this works. First, by publishing content on various topics, you will have more content that matches more questions and knowledge that internet users are searching for.
Secondly, search engines will see your website as authoritative. There are search engine optimisation (SEO) techniques to use in your blogging content to help rank highly on search engines. In turn, your website will appear higher on the search engine results page (SERPs).
4. Link to your other articles and web pages
There are a few ways that linking to your other web content is useful. Not only does it help internet readers easily find related information that they might be interested in, but it keeps them on your website for longer. The main goal is to encourage your online visitors to stay and browse long enough that they make a purchase.
Another good reason for linking to your other blog posts and product pages is that it helps with your SEO. Search engines like Google love websites that link to internal and external (trusted and authoritative) web pages. This is an SEO technique known as link building.
5. Increase web traffic
The aim of posting original and engaging blog content to improve your SEO is to increase the number of visitors to your website. Of course, you want to aim to attract quality website traffic, meaning internet users that fit into your ideal customer persona profiles. These visitors are fans of your products and your niche and are likely to purchase.
6. Show that your website is active
According to Forbes in 2023, 82% of websites in the world are inactive. Show search engines that your website is alive and kicking by posting regular blog posts and encouraging website traffic.
Online visitors to your ecommerce store will also feel reassured to see recent blog posts. It's a good idea to display the date that your blog posts were published, as these show when your website was maintained and updated.
7. Show your knowledge and authority in your niche
Posting blog content is a chance to show your audience that you know a thing or two about your products and industry. Use this opportunity to prove that your ecommerce brand is knowledgeable, reliable, and an expert in the field. Noticing that you can produce relevant and useful content, potential customers will develop their trust in your brand and choose you over your competitors.
8. Create value for consumers
Online users love to consume information. The digital world is full of user-generated content with TikTok, YouTube, and Instagram videos that talk about dupes, useful hacks, viral products, trends, and tutorials. By creating space on your blog, in addition to social media channels that share the style of content that your consumers crave, you show that you are up-to-date with trends, you understand your customers and you are a go-to platform for customers to visit.
9. Fresh content to promote online
Online promotion means that you need content to promote. One of the difficulties of a digital marketing strategy for a new ecommerce website is the lack of content to push. By publishing blog posts, you instantly have something new to share on your social media accounts and in your email campaigns. This generates more website traffic and more opportunity to convert leads into sales.
10. Show your human side
The face of an ecommerce website can be lacking if you have a small marketing budget, are new to the market, or have yet to start your digital advertising efforts. This makes you relatively unknown to the online consumer. A blog helps here by being an affordable and accessible way to introduce your brand to the world and show your human side. By being more human, customers are likely to put their trust in your brand.
To be seen as more human doesn't necessarily mean just sharing team photos. The style of your writing, the themes of your blog posts, and the interactions with blog comments all show your humanity and relatability.
11. Share customer feedback
Sharing glowing customer feedback on your blog might feel like tooting your own horn, but it is useful for proving to doubtful customers your legitimacy as a trustworthy brand. To make it a bit more interesting, you might want to share the 100th five-star customer review as a blog post along with a giveaway or discount code to treat your readers. This will make your blog content more inviting, click-worthy, and valuable.
12. Measure the results of your blog
The benefit of a blog is that it is measurable. By checking your website analytics, you can check the success of your blog posts by referring to the click-through rate, website traffic percentage increase or decrease, average time spent on each blog post, and how many links were clicked. Connect this with the consumer spending that month, and you can correlate how well your blog posts are attracting and converting your ecommerce leads.
13. Establish an online community
Great brands build great communities. To become a leader or prominent figure in your niche, you need to have a following of loyal customers that you engage with online. Replying to comments on social media or your website regarding your blog content will show your customers that you care about their opinions and input and that you want to take time to interact with them. This reinforces their view of you as a trustworthy and respectful brand that is worthy of their business.
14. Improve your chances of going viral
Developing a blog for your ecommerce store is an effective and powerful way to improve your chances of going viral. Although going viral is relatively difficult, it's not impossible.
To increase the likelihood of this happening, make sure your content is in line with current trends, what's in the news, is high-quality, and is in the format that online users enjoy the most. For example, create a TikTok video and share it on your blog.
In terms of content, sharing insightful, practical, or entertaining blog content will attract a large audience.
To summarise
If you don't have a blog section on your ecommerce website, you are sorely missing out. Maximise your online efforts by posting blog content to attract and retain a loyal customer base that trusts your brand.
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