A price comparison website compares the prices of products from various
online sellers. Consumers like price comparison websites for finding the
best price for a particular item. It saves time for online shoppers who
don't want to visit every retailer website to compare prices themselves.
Examples of price comparison websites
The most well-known price comparison websites include Google Shopping,
Yahoo Shopping, Bing Shopping, Idealo, Bizrate, Shopping.com,
CamelCamelCamel, Honey, Price.com, and Shopzilla.
How can dropshippers use price comparison websites?
Dropshippers who want to promote their products to a larger audience can
use price comparison websites. For example, the price comparison website,
Bizrate.com, has 12.9 million visitors to its website each month according
to 2024 Similarweb data. Dropshippers can register an account on a price
comparison website and pay to list their products. It works in a similar
way to pay-per-click advertising (PPC).
Ecommerce retailers who use price comparison websites have a higher chance
of their target customers finding and considering their products.
Retailers can then put themselves at the same competitive advantage as
their business rivals who are also using price comparison websites.
Don't forget that most customers using price comparison websites are ready
to buy. They have already decided they want to purchase a particular item
and are looking to find which sellers offer the best option. This makes
price comparison website users a prime audience who are highly probable to
buy your products.
What if my product isn't the most competitive in price?
Does your dropshipping pricing strategy matter when deciding whether to
list your products on a price comparison website? You might be worried
that your product must be the cheapest in order to sell on these
platforms. This is not always true. Consumers consider customer reviews,
shipping times, delivery costs, and how much they trust your brand. It's
not always the cheapest seller that wins the customers' business.