Instagram is one of the fastest growing social media network with millions of new users signing up every day. With such a huge exposure, it can be a permanent marketing solution for your new dropshipping store.
So, let us talk about how you can set up an Instagram marketing store. But, before we proceed, let’s see how Instagram Marketing can be your go-to advertising solution.
Currently, there are more than 1 billion users on Instagram. In addition, its users come from different walks of life, which means you are going to find your target audience right there. It can be a great opportunity for you to understand your client’s requirements and increase the conversion rate.
Even if you do not have any experience with Instagram, the platform is so user-friendly that you can learn its tricks and tips within days.
If you want to display your dropshipping products somewhere other than your website, there is no better place than Instagram. There are all kinds of filters to make your content visually attractive and interactive.
The best part about being on Instagram is that you can start your marketing campaign without spending any money. There is a paid ad feature out there, but it is completely up to you whether you want to use it or not.
If you do not plan to run any ad campaign, then a personal account will be enough, else, you will require a business account. If you already have a personal Instagram account, go to the ‘settings’ and click ‘switch to business account’ tab. Make sure your account is public, as you cannot create a business account with a private profile.
With a business profile, you can check the real-time metrics related to your posts and user activities. It will also help you understand how your followers are reacting to your posts.
The next step after creating an Instagram account is to link it with your Facebook page. This way you will get a double promotion for your products. For this, you will have to log in to your Facebook account. Go to the ‘settings’ and click on ‘Instagram ads’, login using the credentials for your Instagram page. By completing this linking process, you can run Instagram Ads for your dropshipping business through the Facebook Ad Manager.
Instagram offers 7 campaign formats including:
For dropshipping Instagram ads, you should best use shopping ads, photo apps, and story ads. If you have linked your Facebook account to Instagram, you can apply eight objectives including Brand awareness, Video views, App installs Engagement, Reach, Traffic, Lead generation, and Conversions.
Now that you have launched the Instagram campaign, do not assume that the task is over, as you will still have to keep an open eye on ad performances. There is an “insight” tab below every image, which will tell you the details like who are your followers, their average age, location, and gender. Depending on the performance, you can edit the ad for different parameters and objectives.
If managed the right way, Instagram can do wonders for your dropshipping store. Concentrate on the advertisement of your webstore and leave the rest to the excellent team of dropshippingXL. Signing up with dropshippingXL means access to over 50,000 products and freedom to sell in more than 30 countries. With real-time data feeds, API access and multiple payment options, managing dropshipping business has become easier than ever.