Optimise Your Product Title

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There’s no denying the fact that the world of eCommerce has become more competitive than ever before. Getting your products noticed can be a challenge, especially when it comes to pushing your products onto the front page of search engines. If you are interested in generating organic traffic and showing up on more search results, here are some tips that will help you stand out when people search for items related to your products.

Keyword Search

You can invest in multiple resources to optimize your product’s appearance on search engines, but if you’re using the wrong keywords it won’t work. Let’s take a step back and focus on what a keyword search is. Keyword Search is a common practice used to optimize a product’s visibility on search engines. Look at this practice in this way: they are alternative words that will help your target audience find your product. Focus on these 3 points when it comes to selecting the right keywords for your products:

Choose words that closely relate to the item that you are selling
Use words that are commonly searched
Use words that are equivalent to a high conversion

Let’s try it out with an example:

This is an image of the product that you are selling. In order to select the best keywords that would best suit your product you should consider taking note of the following details:

The color of the chair: Red
Type of chair: Dining chair
The number of pieces being sold: 4 pieces

If you are looking for ways to validate the keywords that you are using and its noticeability, we suggest making use of a word tracking tool. It will assist you in narrowing down your list of words with the idea that it will match your product pages.

Title Tag

Now that you have gotten to know Keywords and how to test its validity, let’s move forward and put your data to good use. There are multiple ways to implement the keywords that you have selected, but let’s take it step-by-step and start with your product title.

Here’s an example of a title tag:

Take note: you will want to make use of the keywords that you have selected for your title tag. Here is a list of things that you should avoid when creating your title tag:

Avoid using too many keywords in a single title tag
Avoid using templates to create similar products
Red Women’s Sweaters – Brand Name – Free Shipping
Black Women’s Sweaters – Brand Name – Free Shipping
White Women’s Sweaters – Brand Name – Free Shipping

The only difference between each title tag is their attributes (colour, dimensions, material, etc. ). This approach is commonly practiced by a lot of sellers. There is no denying that this approach will save time, however, it will hold you back from achieving top rankings.

Meta Description

What is a Meta Description? A Meta Description is a short description located underneath a title tag. Previously this was used by search engines to rank their algorithm, it can also be used to make an impact on your website’s traffic. Here’s how:

Your description should be short but information. Limit yourself to a maximum of 300 characters
Your description should be interesting enough to click on
Include at least two of your selected keywords in the description
Despite almost being identical, each product should have a unique description

In addition, high value keywords should be unique, straightforward and encourage your visitor to take action.

On-Page Content

Always include quality content that provides your viewers with details on the product. If you are drop-shipping, take some time to enrich the product’s existing content. Here is a short list of things that you should pay attention to when writing content for your products: